High 5 meals and beverage manufacturers ranked by ‘share of affect’: Datacenter Weekly
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McDonald’s tops rating of meals and beverage manufacturers by social ‘share of affect’
Influencer advertising and marketing platform CreatorIQ is about to launch its H1 2023 Meals and Beverage Report (Datacenter Weekly bought an unique first look); listed here are a few of the key findings:
• CreatorIQ discovered that creators posted about meals and beverage manufacturers throughout social media greater than 1.2 million occasions throughout the first half of 2023, driving an estimated 75.4 billion impressions, 3.0 billion engagements and $4.8 billion in EMV (earned media worth).
• The highest 5 manufacturers within the meals and beverage class in H1 2023, as ranked by what CreatorIQ calls “share of affect,” are:
1. McDonald’s: 3.9 billion est. impressions
2. Starbucks: 3.3 billion est. impressions
3. Pink Bull: 1.5 billion est. impressions
4. Celsius: 1.4 billion est. impressions
5. Oreo: 1.9 billion est. impressions
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