Printers are actually ‘The Stuff of Life’ in new Canon marketing campaign

It tells us one thing when Canon is promoting not cameras however printers. What was an workplace product is now a significant piece of equipment for the fashionable family the place work, faculty, life admin, holidays, wedding ceremony moodboards and misplaced pets all compete for ink.

VCCP’s new “Stuff of Life” marketing campaign, which exhibits the flurry of exercise round a PIXMA printer, will probably be proven within the UK, Germany and France. One other 11 European markets will run native variations.

Susie Donaldson, European advertising director at Canon stated: “It’s a easy fact that our lives now overlap and merge greater than ever earlier than as the house workplace has change into the nerve centre of the fashionable family. PIXMA is the calm, dependable, inventive device that retains issues shifting as chaos unfolds throughout and we juggle a mess of non-public and work priorities.”

Jim Capp, inventive director at VCCP London added: “If my family is something to go by, fashionable life is a chaotic mixture of the enjoyable stuff, the admin stuff and life stuff. We actually loved the house made means of capturing this for Canon’s vary of residence workplace PIXMA printers.”

Media planning and shopping for is by Merkle and Dentsu.

MAA inventive scale: 6.5