NBCU names Mark Marshall as chairman of promoting and partnerships

Marshall has held the place in an interim capability since Could, when earlier chairman Linda Yaccarino left the media firm to turn out to be the CEO of Twitter, now X.

Associated: Marshall on navigating this 12 months’s upfront market

Marshall has held positions at NBCU for practically ten years, most not too long ago as president of promoting gross sales and partnerships below Yaccarino. Yaccarino’s exit led to Marshall overseeing the media firm’s upfront gross sales. Marshall closed market negotiations final month, securing commitments from advertisers in keeping with its 2022 upfront, which the corporate reported was its highest-grossing ever (particular figures weren’t disclosed). Marshall will report back to Mark Lazarus, chairman of NBCUniversal Media Group.

Watch: Marshall discusses his first upfront main NBCU gross sales

“Mark stepped into this function on an interim foundation at probably the most vital occasions of 12 months for the advert gross sales enterprise, and over the previous three months he has greater than confirmed himself to be the chief NBCU must information this crew into the long run,” Lazarus stated in a press release.  “Mark’s relationships are second to none, and paired along with his transformative imaginative and prescient, I’ve little doubt that below his management we are going to proceed to reinvent and innovate the gross sales enterprise whereas super-serving our purchasers and companions.” 

Previous to becoming a member of NBCU, Marshall served in a number of gross sales positions for Turner Broadcasting.