Modelo Especial passes Bud Mild as best-selling beer

Bud Mild nonetheless stays the best-selling beer model year-to-date—with 9% of beer gross sales versus Modelo’s 8%. Nevertheless, if traits proceed at their present tempo, Modelo may turn out to be the best-selling U.S. beer this 12 months, stated Dave Williams, VP of analytics and insights at Bump Williams Consulting. 

Modelo is bought within the U.S. by Constellation Manufacturers. The corporate’s beer division relies in Chicago. AB InBev controls Modelo exterior of the U.S.

Bud Mild’s gross sales have been declining since April, when the model got here beneath hearth for sending Mulvaney a can along with her face on it. A months-long boycott has ensued since. Different beer firms, resembling Chicago-based Molson Coors, have additionally seen a gross sales bump. 

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A press release from Modelo stated that the beer has been on a development path since Constellation acquired the rights to promote the model within the U.S. in 2013. Modelo Especial has been the No. 1 driver.

“We proceed to see runway for development as we introduce Modelo to new clients by way of elevated distribution,” the assertion stated.