Verizon and Snap Carry AR Mirrors to Music Festivals

As a part of Verizon’s 5G innovation partnership with Snap, the telecommunications firm will use Snap’s AR Mirrors to offer augmented actuality experiences to attendees at music festivals this summer season.

Verizon debuted the AR Mirrors expertise at Governors Ball in early June and can carry the expertise to the Bonnaroo Music & Arts Competition in Manchester, Tenn. from June 15-18. Verizon is the primary telco accomplice for Snap’s AR Enterprise Options (ARES) division and the primary telco accomplice to launch an AR Mirror marketing campaign.

“It’s no secret Snapchatters completely thrive within the reside music scene and are wanting ahead to the summer season music competition season,” mentioned Jill Popelka, head of AR Enterprise Providers, at Snap. “We’re so excited to collaborate with Verizon .. and likewise showcase the flexibility of our AR Mirrors in offering on-the-ground, immersive experiences for manufacturers.”

These AR Mirrors will permit attendees to attempt a customized augmented actuality lens at every occasion, which highlights options obtainable to Snapchat+ subscribers. The Mirrors may also characteristic a few of Snapchat’s hottest ML Lenses, just like the “Shook Lens.”

When attendees work together with the AR Mirrors, they’ll be capable to scan a QR code to obtain a free three-month subscription to Snapchat+ by way of Verizon’s +play platform.

Snapchat+ is Snapchat’s premium subscription service that offers subscribers entry to unique options. Snapchat+ reached three million paying subscribers within the first quarter of 2023.