The Preferrred Size for Instagram, Fb, Twitter, & LinkedIn Posts


In relation to writing textual content on your weblog and social media posts, many entrepreneurs marvel, “However what is the character restrict?”

A person types at a laptop and next to images of pens to represent the ideal post length for blog posts and social media platforms.

It is by no means a easy query — typically, it is answered by parameters established by sure channels. And on different events, it is extra a query of what is splendid.

For instance, you most likely know the character restrict for a tweet is 140, however do you know that the perfect size is definitely lower than that? (Maintain tight — we’ll clarify why.) 

Whereas we have written earlier than about optimizing your precise content material, we thought it might be useful to collect the numbers of character limits — each enforced and splendid — for various on-line channels, multi functional place.

Beneath, you will discover a extra detailed information to character limits and splendid character counts for posts in your weblog, Fb, Twitter, LinkedIn, Instagram, SnapChat, and YouTube.

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The Size & Character Depend for All the pieces on the Web

1. Weblog Posts

Supply: Medium

Fast reference:

  • Publish size: 1,400 – 2,100 phrases
  • Title: Underneath 60 characters
  • Meta Description: Underneath 155 characters

Untitled design (17)

Featured Useful resource: 6 Free Weblog Publish Templates

Publish Physique

In relation to the size of weblog posts, there are a couple of completely different gadgets to think about. For instance:

  • In keeping with Medium, posts with a mean learn time of seven minutes captured essentially the most consideration. Although the info on that is from 2013, this quantity remains to be broadly cited. 
  • The typical studying velocity of native English-speaking adults stays generally cited as 200-300 phrases per minute, primarily based on the outcomes of a number of research.
  • At that studying charge, the perfect publish size is 1,400 to 2,100 phrases.
  • That aligns with analysis beforehand carried out by Capsicum Mediaworks, which indicated that, on common, the highest 10 outcomes for many Google searches are between 2,000 and a couple of,500 phrases.

average-content-length-top10-resultsSupply: Capsicum Mediaworks

However that is simply the publish physique — let’s take a look on the different areas of textual content that comprise a full weblog publish.


The size of your title will depend on your targets, and the place it would seem.

Let’s begin with search engine optimization. Would you like this publish to rank very well in search? It seems, that always has to do with the size of every entry on a search engine outcomes web page (SERP).

For Google, titles of search outcomes are normally contained at a size of 600 pixels — which Moz measures as with the ability to show the primary 50-60 characters of a title tag.

So, if you do not need your title to get lower off within the search outcomes, it may be greatest to maintain it beneath 60 characters.

However when doubtful, you possibly can double-check the size of your meta description and title tags with this useful instrument from HigherVisibility, or you need to use Moz’s title tag preview instrument.

For Moz’s title tag instrument, kind in your headline and the instrument will present you ways it might seem in Google outcomes. 


Then, there’s optimizing your title for social sharing. On Twitter, for instance, think about that every tweet has a restrict of 280 characters — nevertheless, should you embrace a picture, that does not rely towards the restrict.

However think about that even the common shortened URL takes up about 23 characters — that leaves you with about 257 characters left for the title and any accompanying textual content.

In our personal evaluation at HubSpot, we discovered that headlines between 8–12 phrases in size obtained essentially the most Twitter shares on common, whereas headlines with both 12 or 14 phrases obtained essentially the most Fb Likes.


Meta Description

A meta description refers back to the HTML attribute that explains the contents of a given webpage. It is the brief description you see on a SERP to “preview” what the web page is about. 

14 examplesMoz notes that Google appears to chop off most meta descriptions — typically known as snippets — after roughly two strains of textual content. Nonetheless, there’s some conjecture that, like title tags, it is really primarily based on pixel rely.

In any case, it quantities to about 160 characters, although this specific outlet recommends conserving it at 155.

Once more, you possibly can double-check the size of your meta description and title tags with this useful instrument from HigherVisibility.

hypervisibilityPicture Supply

2. Fb

Fast reference:

  • Standing updates: 63,206-character most | Preferrred size is 40 characters
  • Video: 120-minute most | Preferrred size is 2 minutes

Fb’s character restrict on standing updates is 63,206. Nonetheless, that is removed from splendid, says former HubSpot Social Media Advertising and marketing Supervisor Chelsea Hunersen.

“The social gurus will throw across the quantity 40 characters,” she says. “That knowledge appears to be backed up by BuzzSumo’s rating of HubSpot’s personal Fb Web page.

However why 40, particularly?

“Ideally,” Hunersen says, “you will wish to use the copy in a standing replace to offer context for no matter you are linking to.”

That mentioned, she notes, the copy of the standing replace itself is not as necessary because the copy within the meta title or meta description that will get pulled in once you insert a hyperlink into your publish. That is proper — social media posts have their very own meta knowledge too.

“Usually, individuals take a look at the picture of the article after which immediately down on the meta title and meta description for context clues,” she explains. “Lots of people do not realize you possibly can change these.”

Even on Fb, it is nonetheless greatest to maintain your meta title to fewer than 60 characters, and to 155 for meta descriptions.

There are some assets accessible to these aware of coding that allow you to mess around with social media metadata character counts, like these templates. However until you are a developer, we suggest conserving it brief and candy.


Whereas Fb permits a most of 240 minutes for many movies (excluding Tales and Reels), we would not advise posting something that lengthy, until you are doing a particular, social-media-only screening of a full-length movie.

Facebook videosPicture supply

Fb recommends conserving movies brief to about 15 seconds so viewers usually tend to watch to the top. 

3. Twitter

Fast reference:

  • Tweets: 280-character most
    • Doesn’t embrace photos, movies, or polls
    • Preferrred size is 240-259 characters
  • Hashtags: Not more than two
  • Movies: Most size is 2 minutes and 20 seconds

Featured Useful resource: How one can Use Twitter for Enterprise

Entrepreneurs all over the place rejoiced when Twitter lastly eased up on its character rely parameters, and such media as photos, movies, and polls, in addition to quoted tweets, ceased counting towards its 140-character restrict.

Nonetheless, the “Quote Tweet” function stays accessible, offering even better character-saving measures. That occurs once you press the rotating arrow icon to retweet a publish, after which add a remark within the textual content field supplied. You have nonetheless obtained 280 characters all to your self to remark.


Preferrred Size Total

Twitter differs from different platforms within the sense that longer tweets are likely to carry out higher and get essentially the most engagement.

In keeping with search engine optimization skilled Kurt Gessler, tweets with 240-259 characters are likely to get essentially the most likes. 

Capture-May-13-2023-07-28-25-9006-PMPicture supply

The identical goes for hashtags. Twitter recommends conserving your hashtags brief, simple to recollect, and simple to spell. The platform additionally suggests sticking to solely one or two hashtags on the most.  


You possibly can publish a video on Twitter by importing a video or recording it utilizing the Twitter app. In any case, the utmost video size is 2 minutes and 20 seconds should you’re not subscribed to Twitter Blue.

Twitter Blue subscribers can add movies of as much as 60 minutes when posting from the web site, and subscribers on the app can publish movies of as much as 10 minutes.

4. LinkedIn

Screen Shot 2017-03-17 at 1.39.48 PM.png


This is a useful record of a few of LinkedIn’s most necessary profile character maximums :

    • Skilled headline: 120
    • Abstract: 2,000
    • Place title: 100
    • Place description: 2,000 (200 character minimal)
    • Foote additionally notes that, “if you choose to additionally publish on Twitter from LinkedIn, solely the primary 140 characters will present in your Twitter publish.”

Featured Useful resource: How one can Use LinkedIn for Enterprise & Advertising and marketing

Authentic Content material

With LinkedIn’s publishing platform, customers can now compose and share authentic written content material with their networks, or publicly. In fact, that comes with its personal character counts, based on Foote:

      • Publish headline: 100
      • Publish physique: 40,000

5. Instagram

Fast reference:

      • Bio: 150
      • Hashtags: As much as 30
      • Captions: Preferrred size is beneath 125 characters

Since Instagram is, before everything, a platform for sharing images and movies, the first focus is often your visible content material. Nonetheless, it is at all times useful to offer some context, and let customers know what they’re .

Provided that, listed below are some useful character counts for the textual content you embrace along with your visible content material:

Whereas Instagram would not appear to specify a most complete variety of caption characters, it does word that, inside customers’ feeds, the caption is lower off after the primary three strains. For that motive, it is suggested to restrict captions to 125 characters.

Nonetheless, do not miss necessary data only for the sake of conserving your total caption seen. As an alternative, frontload it with essential particulars and calls-to-action, leaving any hashtags, @mentions, or extraneous data for the top.

As for Instagram Tales, there would not appear to be a ton of element on character limits there, both. Nonetheless, as a result of the textual content overlays the visible content material — which is the main target — do not obscure an excessive amount of of the picture or video with a caption.

This is a fast instance of a brief Instagram bio from my colleague.

Instagram bio following character limit

6. Snapchat

Fast reference:

      • Character restrict: 80 per publish

Talking of not obscuring visible content material — that brings us to Snapchat.

Instagram Tales was, many consider, an effort to emulate the options of Snapchat, to create a chance for customers to share quickly-disappearing images and movies.

And once more, as a result of the main target right here is on the visible, you will wish to forestall distracting viewers from it with an excessive amount of textual content.

In keeping with Teen Vogue, Snapchat’s character restrict is 80 per publish, which is greater than double its earlier 31-character restrict.

And, should you’re in search of extra steerage, simply look to this specific app’s identify, and bear in mind the “snap” factor of it — a phrase that means brevity — and check out to not ramble. This is a fantastic instance of how SXSW makes use of its captions effectively:

7. YouTube


Featured Useful resource: YouTube for Enterprise – A 30-Day Roadmap

Right here we now have yet one more community that is centered on visible content material, main some to incorrectly assume that accompanying textual content — like titles and descriptions — do not matter as a lot.

That is not fully false — as a video-hosting platform, YouTube ought to primarily be used to showcase a model’s high quality movies. Nonetheless, like some other visible content material, it wants context. Individuals must know what they’re watching, who it is from, and why it issues.

Sadly, YouTube would not seem to offer any particular parameters over its character counts — besides on your channel description, which based on the official assist website is restricted to 1,000 characters.

However apart from that, plainly the one guideline accessible is the alert show that permits you to know, “Your [title or description] is simply too lengthy,” should you’ve entered an excessive amount of textual content in both of these fields.

Screen Shot 2017-03-17 at 2.57.09 PM-1.png

On this case, we’d advise taking the identical strategy as including textual content to help your visuals on Instagram and Snapchat.

Like the previous, a video’s description is lower off after the primary line or two, so frontload an important descriptors and CTAs, leaving further particulars for the top.

Present Your Character

As you got down to decide the size of your textual content, whatever the platform, bear in mind to take action with the person in thoughts.

Many of those channel-mandated character limits are established for that motive — to maintain audiences from becoming bored or overwhelmed.

Like the rest in advertising, nevertheless, it is by no means an actual science, regardless of the perfect knowledge. We encourage you to observe these tips, however do not be afraid to experiment if they do not at all times work.

Take a look at completely different quantities of textual content inside your varied channels, and maintain observe of how every publish performs.

From there, you can also make selections about which kinds of content material, in addition to its accompanying titles and descriptions, are essentially the most well-received out of your viewers.

Editor’s Word: This publish was initially revealed in January 2016 and was up to date in December  2019 for accuracy and comprehensiveness.

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