Re-Introducing Seer: Our Rebrand Journey, Sneak Peek, and What’s Subsequent

In 2021, if you happen to requested 10 individuals at Seer Interactive what our imaginative and prescient is, how our service traces work collectively, or what our proprietary know-how does … you’d most certainly get 10 completely different solutions. 

More often than not, all these solutions have been correct, simply defined at completely different depths, with completely different phrases, and thru completely different viewpoints.

One factor was clear although — when it got here to persistently and concisely highlighting the excessive stage worth of Seer to a possible shopper or workforce member, we have been falling brief.

Speculation & Targets

If we will re-define and re-align our model throughout all sides of our enterprise — we’ll generate a better-fit viewers of purchasers, workforce members, and companions to assist us develop.

And when Seer grows, so does the impression on our communities (i.e. our Shoppers, Coworkers, Business, and the precise communities through which we stay and work).

To attain this, we set the next objectives for the Rebrand:

1. Elevate Seer’s Model Notion: Our branding must characterize the standard work our workforce completes every day for our communities.
2. Simplify Our Worth & Providers Positioning: Our model story, providers and know-how value-adds, our differentiators within the market. Create definitions which can be straightforward to know and allow individuals to shortly resolve if we sound like the kind of company they wish to work with/for (or not!)
3. Scale Content material Administration & Automation: With the Redesign, we took it as a chance to additionally get extra environment friendly with our advertising know-how stack by migrating our CMS from WordPress to HubSpot. This can allow us to attach our web site, content material, and campaigns for larger automation capabilities and check new methods of partaking with our viewers at every step of their journey with Seer.

The Course of

💡 Belief the method already? Skip to the sneak peek reveal.

Working with BLVR, our branding company — we compiled inside workforce and shopper perceptions, needs, challenges, and objectives in addition to analyzed the aggressive panorama, present market tendencies, and so on.

We introduced all of it collectively to seek out the chance for us to focus on our viewers segments in a method that may resonate — leveraging our distinctive worth proposition (UVP) alongside what we realized by:

• Questionnaires
• Stakeholder interviews
• Web Promoter Rating research
• Present gross sales, advertising, and tradition collateral
• Aggressive audit
• Business analysis

This enabled us to create a strategic framework for the Seer Interactive rebrand that each one pointed again to 2 issues:

1. Staying true to our core values
2. Addressing our viewers’s wants

Our branding company used the above to place collectively the brand new artistic idea you’ll discover within the sneak peek under:

New Tradition Code & Positioning

Our mission is to harness compassion, information, and know-how to make a mark on our communities.

Perception

Relentlessly pursuing (and sharing) the reality.

Goal

To unlock potential.

Imaginative and prescient

A world the place it’s straightforward to do the proper factor.

Positioning

You realize your online business; we all know the information. Let’s deliver all of it collectively.

New Type, Logos & Colours

Our objective was not to alter who Seer is — we’re nonetheless the identical coronary heart, soul, and brains that constructed this firm.

Fairly, we got down to higher visualize who we already are. And we’re BRIGHT! Simply check out our new model:

Whereas we’ve tightened up our feel and appear, we additionally felt it was essential to take care of a calling to our roots.

Listed below are two methods we’ve tried to create that connectivity:

The Up to date ‘S’ Image

The unique image our branding company pitched us had all sharp edges. We ended up calling it “The Atari ‘S’” due to the throwback vibes it gave us.

However we needed to discover a option to deliver that into the longer term. With some slight, however significant tweaks, rounded edges have been added to a number of the factors to offer the texture of old-fashioned and innovation coming collectively.

The “Spray Paint” Impact

We’re a digital advertising company that works to holistically perceive the digital expertise for our shopper’s customers. Meaning combining issues like search engine optimisation, PPC, Analytics, CRO, Artistic, and extra right into a seamless expertise.

The spray paint impact you’ll see used all through our new branding is a memento of that integration – traces should be blurred, overlap must happen, and new methods (colours) will emerge from there.

Whereas our new web site received’t be launching till this Fall — you’re going to start out seeing our new branding out within the market as of right now.

Till then, be looking out for extra posts that dive deeper into this course of, how we made choices, and recommendation for going by your personal Rebrand / Redesign.

Thanks a lot for being a part of Seer’s journey these previous twenty years. We’re honored by your belief and assist alongside the way in which. And particular shout out to all those that helped get us right here — it actually took a village!

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