Bionic simply boosted the pace of its media planning software. It helps you end media plan updates 30x quicker than the blink of an eye fixed – an enormous enchancment!

The Want for Velocity in Media Planning

Your media planning software can by no means be quick sufficient. Any delay disrupts your media planning workflow. It’s annoying. It slows you down. It results in errors.

We perceive how vital pace is to your media planning. That’s why we’ve invested closely in quicker media planning through the years, together with these upgrades:

Nonetheless Not Quick Sufficient

Regardless of all these efforts, Bionic was nonetheless not as quick as we would like it to be.

It was typically sluggish when performing media plan updates, particularly on massive media plans with lots of of traces, dozens of promoting KPIs, requiring 1000’s of re-calculations with every edit.

Measuring First Enter Delay

Of particular concern was a consumer expertise efficiency metric referred to as First Enter Delay (FID).

UX guidelines for "First Input Delay" metric

First Enter Delay measures the time from while you work together with a web page (make an edit or click on a management) to the time when your browser is ready to deal with your subsequent enter. Though this metric is often used to measure loading new pages, FID may also be used as a information for measuring efficiency when interacting with a media plan.

Actually Quicker Than a Blink of an Eye

In accordance with Google, websites ought to attempt to have a First Enter Delay of 100 milliseconds (0.1 second) or much less to give you a “good” consumer expertise. To place this into perspective, it takes you about 300 milliseconds (0.3 seconds) to blink your eye. Something slower than a blink of an eye fixed is taken into account poor.

Must Re-Architect the Media Plan

We set a objective to provide you instantaneous updates whereas engaged on a media plan. We wish Bionic to be as quick as working in an Excel worksheet. Reaching this objective has some challenges:

  • Internetworking Delays: Not like Excel, Bionic has the additional problem of interacting with internet servers and database servers by way of the web. Every of those “hops” introduces delays.
  • Database Delays: Not like Excel, Bionic shops information in a database. Whereas the advantages of database storage are clear, the most important downside of cloud database storage is pace. Database storage is commonly a lot slower than native file storage.

To be able to overcome these challenges, it turned clear we would have liked to take a distinct method with our software program. A typical SaaS software program structure would by no means obtain our targets.

The New “Media Plan Object” Structure

compare old versus new media planning system architecture

We basically re-architected your media planning expertise based mostly on a brand new Media Plan Object (MPO) structure, which incorporates these technical highlights:

  • As a substitute of dozens of server calls to load your media plan, a single server name.
  • As a substitute of ready on database updates, work together with in-memory objects (backed by database).
  • As a substitute of performing calculations in database, carry out all calculations in reminiscence.
  • As a result of we’re lightening the load on the database, all of the remaining database interactions will probably be quicker.

This challenge was one of many greatest tasks we’ve ever undertaken.

As a substitute of fearing such an enormous challenge, the engineering crew took on this problem with delight and dedication. They knew we would have liked to make this huge change with the intention to obtain our objectives. This constructive angle allowed us to perform in a number of months what would take years with different groups. Thanks!

The Quickest Media Planning Instrument Ever Constructed?

media planning speed comparisons

The pace assessments are in. The brand new Bionic is a lot quicker!

Gnarly edits that used to take 1.5 seconds are actually instantaneous. I’m joyful to report that Bionic beats the 100 millisecond First Enter Delay benchmark in each case. Some edits occur so quick it’s arduous to measure as a result of they’re achieved because the timer begins.

I hope this pace enchancment brings you a extra pleasant media planning expertise!

How you can Get Quicker Media Planning Software program

In case you’re already utilizing Bionic for Companies, you have already got the brand new software program. We put in it in your behalf as a part of your Bionic subscription, which incorporates free upgrades. The subsequent time you log in, you’ll really feel the pace.

In case you don’t have already got Bionic, you’ll be able to study capabilities, see a demo, or begin a trial by means of our web site.