The Energy Of Digital Technique In The Digital Age


Advertising Podcast with Mike Lenox

Mike Lenox, a guest on the Duct Tape Marketing PodcastOn this episode of the Duct Tape Advertising Podcast, I interview Mike Lenox. He is the Tayloe Murphy Professor of Enterprise on the College of Virginia’s Darden College of Enterprise. He has served on the school at Duke and NYU and as a visiting professor at Harvard, Stanford, and Oxford. 

His new e-book Technique within the Digital Age: Mastering Digital Transformation, explains how digital applied sciences allow the creation of modern companies and merchandise.

Key Takeaway:

Digital methods within the digital age are about discovering worthwhile positions on the intersection of a company’s values, market alternatives, and capabilities. Within the digital age, know-how has pervasive impacts, and information performs a central function in remodeling buyer worth propositions, operations, and the construction of industries. Corporations should be proactive, adapt their capabilities, and contemplate societal implications and moral concerns of their digital methods.

Questions I ask Mike Lenox:

  • [01:51] How do you outline technique?
  • [02:44] How could someone have a look at digital technique in comparison with common technique?
  • [04:02] In your e-book, how do digital applied sciences allow the creation of companies and merchandise in a complete trade?
  • [05:48] AI is actually a know-how that’s massaging information. What are among the alternatives, and likewise among the threats?
  • [07:27] How would you’re employed with someone to assist them uncover the place their alternatives could be or the place they may truly be in actual hazard of being disrupted?
  • [11:29] What’s the technique for a startup to tackle a extremely huge entrenched trade that doesn’t need to go away?
  • [16:08] There are some social implications and insurance policies when speaking about AI. The place does that match into to hurry in digitalizing?
  • [18:00] Inform me some examples of firms which are approaching the thoughtfulness of AI in a method that’s acceptable.

Extra About Mike Lenox:

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This episode of the Duct Tape Advertising Podcast is delivered to you by the HubSpot Podcast Community.

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