Constructing A Robust Social Media Technique For Enterprise Progress
Advertising and marketing Podcast with Andrew Barlos
On this episode of the Duct Tape Advertising and marketing Podcast, I interview Andrew Barlos. He’s the Head of Advertising and marketing at Loomly, a number one social media administration platform. He has a historical past of success within the B2B SaaS, software program, healthcare, fintech, human sources, consulting, and worker advantages expertise industries.
It’s vital for small companies to put money into constructing a devoted social media crew that focuses on a choose few platforms the place their audience is most energetic. It is very important check with totally different social media content material and codecs to see what works higher for every particular model, however the important thing takeaway is to maintain being genuine. Moreover, constructing belief and establishing an natural presence is important in social media advertising and marketing.
Questions I ask Andrew Barlos:
- [02:25] What would you say are the most well liked issues proper now for enterprise use on social media?
- [03:57] What can be your finest recommendation for a small enterprise with little cash to take a position?
- [04:59] What platforms ought to B2B concentrate on?
- [09:29] How do you advise folks to get into and use social media realizing that they received’t essentially produce fast measurable ROI?
- [10:29] Do you suppose video is the content material format that everyone ought to use probably the most?
- [13:34] What function is AI enjoying at the moment in social media and the other ways of utilizing it? The place do you see it going?
- [16:32] What does Loomly do and what are its core options?
- [18:55] Speaking about scheduling on social media. Is that this characteristic affecting folks’s authenticity or possibly even algorithms with totally different platforms?
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