16 Nice Examples of Welcome Emails for New Prospects [Templates]


We have all heard this maxim, “First impressions final,” so we’re conscious how essential it’s to strike a very good impression.

welcome email

Confirmed up late for a job interview? That is a nasty first impression. Eat a clove of garlic and overlook to brush your tooth earlier than a primary date? Additionally a nasty first impression.

→ Download Now: 8 Free Customer Onboarding Templates [Free Kit]

It seems that the “make a very good first impression” precept holds true not solely in face-to-face encounters however in e mail interactions as effectively. The result of giving a very good impression in emails goes a protracted strategy to join with potential enterprise contacts or buyer

Once you ship a welcome e mail to a brand new weblog reader, publication subscriber, or buyer, you are making a primary impression on behalf of your model. To assist make sure you’re making the most effective first impression attainable, we have rounded up some examples of standout welcome emails from manufacturers large and small.

Professional Tip: Use HubSpot’s free e mail advertising and marketing software program to simply create a high-quality welcome e mail sequence like those featured beneath.

free welcome Email Template to send to customers

Every instance beneath showcases completely different techniques and techniques for partaking new e mail subscribers. Let’s dive in.

The Elements of an Spectacular Welcome E-mail

One issue that basically impacts the buyer onboarding course of is the welcome e mail. Whereas there’s no one-size-fits-all format, there are a number of key elements that may assist your e mail stand out from the group and join together with your meant viewers. These embody:

1. Compelling Topic Strains

Ensuring recipients really open your emails is step one in making a very good impression. Topic traces are crucial, so go for quick and straight to the purpose topics that state clearly what you’re sending, who it’s from, and why it issues to potential clients.

2. Content material Suggestions

Whereas the principle objective of welcome emails is to introduce your model, it’s additionally crucial so as to add worth by offering the subsequent steps for clients. place to start out is by providing hyperlinks to the good content material in your web site that can give your clients extra context in the event that they’re inquisitive about what you do and the way you do it.

3. Customized Gives

Personalization may help your welcome emails stand out from the pack. Personalized introductory provides on merchandise are one thing customers usually need. In the event you base these provides on the data they’ve offered or information obtainable to the general public by means of social platforms, welcome emails may help drive ongoing curiosity.

4. Clear Choose-Out Choices

It’s additionally essential to supply a transparent means out if customers aren’t . Ensure that all of your welcome emails comprise “unsubscribe” choices that permit clients to pick out how a lot (or how little) contact they need from you going ahead. If there’s one factor that sours a budding enterprise relationship, it’s the incessant emails that aren’t straightforward to cease. All the time give clients a strategy to choose out.

Examples of Standout Welcome Emails

So what does a terrific welcome e mail seem like? We’ve collected some standout welcome message sequence examples that embody affirmation messages, thanks emails, and supply templates that will help you together with your buyer onboarding course of from begin to end — and make a terrific impression alongside the best way.

1. Food52

Kind of Welcome: Affirmation

Food52 welcome email with a gray CTA to get started

Generally the tiniest of parts in a welcome e mail can communicate volumes a few model. And on the subject of Food52’s welcome e mail, the preview textual content on the prime of the e-mail, “We introduced snacks,” positively accomplishes this.

Also called a pre-header or snippet textual content, the preview textual content is the copy that will get pulled in from the physique of an e mail and displayed subsequent to (or beneath) the topic line in somebody’s inbox. So if you see Food52’s welcome e mail in your inbox, you get a style of their model’s persona earlier than you even open it.

Welcome email example: Food52 preview text

Food52’s welcome e mail additionally does a very good job of constructing belief by placing a face (make that two faces) to their identify. As quickly as you open the e-mail, you see {a photograph} and message from the corporate’s founders.

2. Monday.com

Kind of Welcome: Video

Monday.com welcome email example with a link to watch a video by CEO Roy Man

From the topic line, all the way down to the conversational tone within the e mail physique, the picture of a welcome e mail above retains it pleasant and easy, so the main target stays on the introductory video inside.

Monday.com is a job administration device for groups and companies, and the welcome e mail you get if you join makes you are feeling like a CEO, as a result of Roy Man is talking on to you. The e-mail even personalizes the opening greeting by utilizing the recipient’s first identify, and that is well-known for growing e mail click-through charges (particularly if the identify is within the topic line).

The extra you may make your e mail sound like a one-on-one dialog between you and your subscriber, the higher. In case you have simply so many particulars that you want to inform your new buyer about, comply with Monday.com’s lead and embed them on a video, quite than spelling all of them out on the e-mail itself.

3. Kate Spade

Kind of Welcome: Thank You

Kate Spade welcome email example with orange envelope graphic saying thank you

Let’s face it, the internet-using public is consistently bombarded with prompts to join and subscribe to all kinds of e mail communications. In order a model, when somebody takes the time to sift by means of all of the chaos to deliberately join your e mail communications, it is a large deal.

To acknowledge how grateful they’re to the parents who really take their time to subscribe, Kate Spade makes use of a easy however efficient tactic with their welcome emails. They are saying “Thank You” in large, daring lettering. By inserting that “Thank You” observe on an envelope, Kate Spade recreates the sensation of receiving an precise thanks letter by way of mail. (The 15% off low cost code does not harm both.)

4. Lyft

Kind of Welcome: New Prospects

Lyft welcome email example with pink CTA to get started

If there’s a great “angle” that welcome emails ought to give off, Lyft has it. The corporate’s easy however vibrant welcome e mail focuses fully on the feel and appear of the app, delivering a design that is as heat and easy because the lifts that Lyft desires to offer you.

On the similar time, the e-mail’s branded pink call-to-action attracts your eyes towards the middle of the web page to “Take a Trip”, an inviting language that does not make you are feeling pressured as a brand new person.

5. Munk Pank

Kind of Welcome: About Us

Munk Pank welcome email example

The Munk Pank’s welcome e mail is the story of why the corporate was based. This can be a wholesome snack retailer based by a husband and spouse. Of their welcome e mail, they point out that they began the corporate as a result of they by no means appeared to search out nutritious snacks to maintain them energized and on the go.

This is a wonderful model of a welcome e mail as a result of they let their clients know they’ll relate to the issues they’re dealing with they usually’ve been there. This helps in constructing belief and relatability; it additionally provides clients a peek into what they need to count on from their merchandise.

The e-mail ends by sharing the corporate’s mission to assist them reside a wholesome life-style. This welcome e mail lets subscribers know that they are becoming a member of a tribe that’s involved about their wholesome consuming and life-style; a mission that goes past snacks.

6. Who Offers a Crap

Kind of Welcome: Product Story

who gives a crap welcome email example

Who Offers a Crap is a corporation that sells natural rest room paper, they usually’re keen about it. Their welcome e mail is equally enjoyable and informative. They state all of the the explanation why it’s best to go for natural and eco-friendly merchandise. Then, they sweeten the pot (pun meant) by noting that they donate 50% of their earnings to international sanitation initiatives.

The e-mail reminds the customer that they nonetheless get the bathroom paper on the similar worth they do within the grocery store. In addition they have a compelling name to motion of their welcome e mail that provides 10% off of their merchandise for individuals who subscribe to their e mail listing. The corporate added its “Store Now” button for comfort, so if readers are satisfied to purchase, they’ll accomplish that in a single click on.

7. SAXX Underwear

Kind of Welcome: Free Reward or Supply

saxx welcome email example

SAXX Underwear makes a speciality of males’s underwear, and their welcome e mail may be very catchy and artistic. Their topic line “Welcome to you and your balls” is only a style of how they use a humorous and relatable tone to attach with their viewers.

Their welcome e mail is visible, too. They show their consolation assure with pictures of fashions carrying their boxers.

The welcome e mail additionally provides a ten% off code for first-time patrons and directs them to their retailer. Apart from the supply, they current their refund coverage boldly to supply reassurance for prospects who could also be not sure. These gestures assist to construct belief with their new subscribers and encourage them to purchase from them.

What actually stands out within the SAXX Underwear welcome e mail is the tone of the copy and the cautious but daring and catchy alternative of phrases.

8. InVision

Kind of Welcome: Free Trial

InVision welcome email with link to watch video

Once you join InVision’s free prototyping app, the welcome e mail makes it very clear what the next move must be.

To information folks on the way to use InVision’s app, the corporate’s welcome e mail does not merely listing out what you want to do to get began. As a substitute, it exhibits you what you want to do with a sequence of fast movies. Given the visible, interactive nature of the product, this makes lots of sense.

9. Drift

Kind of Welcome: Affirmation

Drift welcome email with link to get started

No fancy design work. No movies. No photographs. The welcome e mail Drift sends out after signing up for his or her publication is a lesson in minimalism.

The e-mail opens with a little bit of candid commentary on the e-mail itself. “Most individuals have actually lengthy welcome e mail sequences after you get on their e mail listing,” Dave from Drift writes, earlier than persevering with: “Excellent news: we aren’t most individuals.” What follows is solely a bulleted listing of the corporate’s hottest weblog posts. And the one point out of the product is available in a quick postscript on the very finish.

In the event you’re making an attempt to craft a welcome e mail that is non-interruptive, and laser-focused on including worth as an alternative of fluff, it is a nice instance to comply with.

10. Inbound

Kind of Welcome: Occasion Signup

Welcome email examples: Inbound

Inbound attracts enterprise professionals from all around the world. So, it’s becoming that its occasion affirmation e mail is easy and simple to comply with, with helpful hyperlinks for occasion data, assist, and accessibility.

Hold scrolling and also you’ll see much more helpful additions, like:

  • Hyperlinks so as to add the occasion to your calendar
  • Social media sharing buttons
  • Instructions by means of Google Maps

This all-in-one method to occasion welcomes makes certain that even when individuals who want to attend solely see one e mail, that e mail will embody all the pieces they want.

11. Inventive Capital

Kind of Welcome: New Donor

Welcome email examples: Creative Capital

Nonprofit advertising and marketing generally is a problem, however this e mail sheds mild on infinite potentialities. On this welcome e mail, donors to Inventive Capital get a wholesome dose of inspiration.

The e-mail begins with a putting GIF that mixes the work of supported artists with shiny thanks messages. It continues with a poetic message concerning the varieties of artists the org helps. This can be a probability to encourage each donor. It reminds them who their donation is supporting and why that motion has large worth.

12. Baltic Born

Kind of Welcome: Buyer Loyalty

Welcome email examples: Baltic Born

Frequent consumers can find yourself in additional loyalty applications than they’ll rely, so it’s essential for these welcome emails to face out and showcase a giant supply.

From the beginning, this e mail focuses on concrete rewards. Then, it provides a transparent rationalization of Baltic Born’s reward system. It continues with a button that compels the recipient to get extra factors.

And the monochromatic design is engaging, however not distracting or overwhelming, making it straightforward to learn on cell gadgets.

13. PepTalkHer

Kind of Welcome: Affirmation

Welcome email examples: PepTalkHer

Whereas many subscribers click on submit to resolve an issue, positivity is vital in a welcome e mail. This org helps girls on their path to wage equality. It might be tempting for this e mail to start out with emotionally-charged language or statistics that present how large an issue the gender pay hole is.

As a substitute, PepTalkHer exhibits its understanding of its target market. This e mail facilities on the assist, worth, and total awesomeness of this group. It additionally provides helpful hyperlinks to social media and web site channels. This helps bounce begin every signup’s journey.

14. Third Love

Kind of Welcome: Low cost Code

Welcome email examples: Third Love

As generative AI runs to the forefront of e mail advertising and marketing technique, personalization is extra essential than ever earlier than.

This e mail grabs subscribers with a personalised supply. The client expertise begins with a well-designed on-line quiz. Then, the outcomes of that quiz are woven right into a helpful and private e mail that features measurement and product suggestions, together with a reduction supply.

The writing model of this e mail is private too, with a signoff that sounds each supportive and real.

15. Swipe Information

Kind of Welcome: New Prospects

Welcome email examples: Swipe Files

There’s nothing fairly like a private welcome e mail to make an impression on new subscribers. It’s mentioned that good writing is nice considering, and this welcome e mail is a superb instance of that concept. This message reads genuine, form, and curious. It makes use of direct language, easy-to-read paragraphs, and easy calls-to-action. This exhibits each subscriber what they’re entering into with their subscription and leaves them excited for extra.

16. Oui the Individuals

Kind of Welcome: Low cost Code

Welcome email examples: Oui the People

Highly effective graphics are one other strategy to make a robust first impression. After signing up for skincare model Oui the Individuals’s mailing listing, the welcome e mail that hits your inbox makes a stunning visible assertion that exhibits the model’s imaginative and prescient and persona. Then, it makes use of daring sort to make a compelling supply.

The copy that follows not solely matches however amplifies the vibe of the opening picture. “Collectively, we’re going towards the grain of conventional magnificence to create (damned good) merchandise that really feel like they had been designed only for you and all your superb complexity. Life-changing, not you-changing.” The one-two punch of graphics, CTA, and replica makes it powerful to not interact with this welcome.

Welcome E-mail Templates

Want slightly assist in getting your welcome e mail efforts off the bottom? We’ve bought you lined with free welcome message templates to streamline the connection course of.

Every template exhibits a unique means you possibly can welcome your clients. These examples make it easy to ship a welcome e mail to satisfy your buyer’s wants at their present spot within the buyer journey.

About Us

An About Us welcome e mail introduces new subscribers to your organization with a firsthand story. It provides you an opportunity to share who you might be, what you do, and what you stand for. This helps you develop a relationship together with your subscriber, which may help them really feel extra invested in your model.

It is also an opportunity to set expectations concerning the content material or advantages you supply to your subscribers.


Hey [First name],

Welcome to [Brand name]. We’re thrilled to have you ever be a part of us on our mission to [insert company mission or vision].

We began [Brand name] to resolve [insert the problem your product or service solves] as a result of [creation story for your founder(s)]. We need to encourage folks to [insert big-picture product impact].

We’re consistently refining our product to reside as much as our imaginative and prescient.

We imagine that [our product] will make a distinction for you too, and we will not wait to listen to your story. Please be at liberty to answer to this e mail and inform us about you and what you hope to attain.

Thanks for becoming a member of us on this journey. We stay up for listening to your story.

Wanting ahead to listening to extra,



Product Story

Product story emails showcase your services or products and offer you an opportunity to coach and encourage together with your welcome. A product story welcome e mail does not simply need to be about the way you created your product. It may possibly inform tales about:

  • The issue your services or products solves
  • Product advantages
  • The supplies you utilize to make your product
  • Key product options

This welcome e mail may help you develop model consciousness in addition to enhance buyer engagement and conversions.


Hello [First name],

Thanks for selecting [product or service]. We’re delighted to share [product].

At [Brand name], we perceive that [problem that the product solves] is a problem. That is why we [share how your product is made, the materials you use, or features]. With our product, you may get [insert the benefits of the product and how it can solve the problem the customer is facing].

Thanks for becoming a member of the [Brand name] group. We’re right here to assist. And you probably have any questions or suggestions, contact X at [email, social media, or phone number].

p.s. [add a short personalized note for postscript].

With gratitude,




Video welcomes are a fast and highly effective strategy to join with new clients, subscribers, or workers. You may function the folks, tradition, or messaging that signify your model in your video. Movies are additionally an effective way to share:

  • Product options and advantages
  • Tutorials
  • Promotions

Video welcome emails may help your enterprise stand out from corporations sending text-only e mail communication. They’re additionally a fast strategy to seize consideration as you start your relationship with a brand new contact.


Welcome to [Brand name], [first name of your subscriber].

We’re excited to share this video message [insert link to the video]. It is going to inform you slightly bit about [content of your video].

Watching this fast video is simply step one towards reaching your aim of [desired outcomes for contact]. Our crew is all the time right here to give you the steerage and assets you want.

Thanks for being part of the [Brand name] group.



Free Reward or Supply

Free items and welcome provides give new subscribers and clients a tempting purpose to re-engage together with your model. They’re helpful for creating urgency. These welcome emails are additionally an effective way to focus on personalised provides for the newest addition to your e mail listing.

A free supply or unique reward can enhance buyer retention and loyalty, in addition to construct anticipation for future provides.


Hey [First name] —

Welcome to [Brand name]!

As the newest (and best) addition to our group, we might like to offer you a free [insert gift item]. It is our means of claiming thanks for selecting us in your [product type] wants.

To say your [offer], simply add the promo code FREEGIFT at checkout and your reward will probably be on the best way to you quickly.

In case you have any questions or suggestions till then, please get in contact at [contact information]. We’re all the time right here to assist.

All finest,

[Signature or Brand name]


Occasion Signup

An occasion signup welcome e mail is vital to the occasion registration course of. This one piece of communication:

  • Confirms profitable occasion registration
  • Gives essential occasion logistics
  • Highlights audio system and different occasion particulars
  • Prepares attendees for the occasion

One of these welcome e mail can also be a primary step to connecting with a buyer. It builds belief and exhibits how they’ll profit from additional engagement.


Hello [Attendee name],

Thanks for registering for [Event name]. We will not wait so that you can be a part of us throughout this essential occasion.

This e mail consists of your registration affirmation, occasion location, date, and extra.

  • [Registration Confirmation Details]
  • [Attendee name]
  • [Attendee email]
  • [Registration type (such as VIP, General Admission, etc.)]
  • [Number of tickets]
  • [Confirmation code]
  • [Event name]
  • [Event location]
  • [Date and time]

This session will embody [featured panels, speakers, sessions]. We have additionally organized [meeting rooms, mixers] for networking alternatives and connecting together with your friends. You will even have the possibility to see [special events, attendee-only exclusives].

Observe: You will want your affirmation code or badge to enter the occasion, and we have connected a PDF with different useful ideas.

In case you have any questions on your registration, contact [Event organizer] or reply to this e mail.

Thanks once more for registering for [Event name]. We will not wait to see you there!

Greatest regards,




Affirmation emails can typically really feel chilly or impersonal, so that is one other e mail the place it is vital so as to add some welcome. A affirmation e mail assures your subscriber or purchaser that they’ve efficiently accomplished signup. It is also an opportunity to share helpful data to make them really feel extra comfy about what comes subsequent.

For instance, you may need to add order particulars, delivery, or the day of the week your publication comes out. Personalizing this welcome e mail can go a protracted strategy to constructing belief together with your subscribers.


Hello [First name],

Thanks in your [subscription] to [Newsletter or Brand name]!

There’s only one extra step to finish the method and be a part of [Brand name’s] group of [term that describes your customers, such as business owners, rock stars, nature, lovers]. Click on the hyperlink beneath to substantiate your subscription.

With that one click on, you may be the primary to know the newest updates, merchandise, and assets from us. You will even have entry to high quality content material and assist.

Thanks once more for subscribing. We will not wait to share and study with you.



Free Trial

Your welcome e mail for a free trial is essential as a result of it units the tone in your relationship with every buyer. It is an opportunity to say thanks, supply further assist, and set expectations in your product.

This primary e mail can also be an opportunity to indicate customers the way to profit from your product and level out options and advantages they could miss on their very own.

This welcome e mail has a particular aim — to show that free trial right into a paying buyer. With that in thoughts, it is essential to strike a stability. This e mail ought to level out ideas, options, and particulars, however not overwhelm with an excessive amount of data.


Hello [First name]!

Thanks for signing up in your free trial of [product or Company name]. We will not wait so that you can check out our [product].

Along with your free trial, you may have entry to [popular features] so you possibly can take a look at what works for you. To profit from your free trial, [outline first step], then [list two or three potential use cases].

In the event you’re in search of assist or directions, take a look at [links to support, help, and social media resources]. You can even take a fast have a look at the product video beneath for a fast walk-through.

We’ll be in contact with subsequent steps in your trial quickly. Till then, thanks once more for selecting [product or brand name]!

Hoping that is useful,



Thank You

Thank You welcome emails lead with gratitude to your subscribers and clients. Whether or not they’re signing up in your publication, RSVPing for an occasion, or making a purchase order, this welcome e mail leads with the constructive.


Hello [First name],

Thanks for selecting [Brand name]. We’re so comfortable you determined to [join, subscribe, complete a purchase].

Supplying you with a terrific expertise is our prime precedence — and on that observe, we need to be sure to know that our [Customer loyalty team, customer support team, social media community] is right here with information, provides, and extra only for you.

Once more, thanks for selecting [Brand name]. We stay up for providing you high quality merchandise and profitable service for a few years to come back.

All finest,



Welcome E-mail Template for New Prospects

Your new buyer welcome e mail usually marks the start of the shopper relationship. This e mail normally incorporates lots of data. It would embody order affirmation, product data, useful ideas, or a evaluation request.

On the similar time, it must set a tone that emphasizes the character and worth of your model and merchandise. So, it must be welcoming, partaking, and inspiring.


Hello [Customer],

That is actually thrilling: Welcome (formally) to [your product or service here]. We’re so fortunate to have you ever.

[I/we] are right here to assist be sure to get the outcomes you count on from [your product or service here], so don’t hesitate to succeed in out with questions. [I’d/we’d] love to listen to from you.

That can assist you get began, [I/we] suggest testing these assets:

  • [Resource 1]
  • [Resource 2]
  • [Resource 3]

In the event you want assist, you possibly can reply to this e mail or give us a name at [555-555-5555]. [I/we] can discuss you thru the small print and data you want to get began.

Wanting ahead to listening to from you,

[Your company/name]


Low cost Code

Low cost codes make nice welcome emails. It is because they lead with one thing your subscriber desires. It encourages a purchase order, however this e mail can also be an opportunity to indicate appreciation, develop model consciousness, or enhance new merchandise.

To profit from this sort of welcome e mail, take into consideration limited-time or occasion-specific provides. This provides urgency and provides you an opportunity to rapidly enhance your buyer relationship.


[First name],

You do not have to attend to expertise [popular products]. As a welcome to our group, we’re providing you a particular low cost.

To make use of your low cost, simply enter the code WELCOME10 if you take a look at. You should utilize this code to buy [specific products or special promotion].

Yet another factor: Be sure you reap the benefits of this supply earlier than [expiration date].

In the event you want any assist or steerage utilizing your low cost code, simply get in contact with [support team information.]




Buyer Loyalty

Some clients will get a couple of welcome e mail from you, so it is essential to make your welcome e mail particular. One instance — your buyer loyalty program. When somebody indicators as much as be an affiliate or joins an incentive program in your model, they want a unique sort of welcome.

As you draft this e mail, give attention to personalised connection. Whether or not you are providing thanks for his or her assist, sharing sneak peeks, or giving unique provides, every buyer must really feel particular.

Use surveys, interactive options, and integrations to gather suggestions from present clients. Then, as soon as your subscribers develop into loyal clients, you need to use these instruments to make your loyalty welcome e mail tremendous private.


Hey [First name],

Welcome to [Brand loyalty program]! You have joined an unique group of shoppers who make our model and merchandise higher, and we’re so excited you are right here.

Buyer loyalty at [Brand name] means [outline top loyalty program benefits]. It is a private thanks for selecting our merchandise.

Your membership additionally consists of these perks:

[Benefit 1]

[Benefit 2]

[Benefit 3]

To profit from your advantages, [share first steps to activate membership].

We additionally need to hear from you! Contact us with any questions or suggestions — our crew is all the time right here to assist.

Your first buy, [name of first product purchase], set you on the trail to turning into considered one of our most loyal clients. We will not wait to see what you may do as a part of our [Loyalty program] group.

Sort regards,



New Donor

Every new donor has a serious influence on your enterprise’s future. So, the best way that you simply welcome every donor is a key a part of their expertise.

This welcome e mail is an opportunity to supply thanks, evaluation your organization’s mission and imaginative and prescient, or ask for continued or deeper engagement. The donor welcome e mail can also be a time to:

  • Share inspirational tales
  • Spotlight the issues your group is working to resolve
  • Supply latest information on the standing of your work


Pricey [Donor name],

I am writing to personally welcome you to [Nonprofit Organization name]. Thanks once more in your beneficiant donation.

Your contribution is making an instantaneous influence on our work to [revisit your mission and/or vision].

Along with your assist, our crew will proceed to [outline important services and impact]. With continued work collectively, we are able to make a long-lasting distinction.

We are going to keep in contact with updates and occasions at [Nonprofit Organization name]. We’ll additionally share crucial updates on how your contribution is enhancing [share recent data and statistics toward critical goals].

Thanks once more in your donation, and for selecting to be part of [Nonprofit Organization name]’s imaginative and prescient.

Greatest regards,



Now that you simply’ve seen some nice examples of welcome emails and templates, let’s dig into the method of writing a terrific e mail and catching buyer consideration.

1. Write a catchy topic line.

Analysis exhibits that whereas extra than 90% of welcome emails are opened, simply 23% of them are literally learn. Meaning in case your welcome e mail does not catch the attention of your new buyer, they might not know you despatched it in any respect.

One of the best device you possibly can leverage to extend e mail open charges is the topic line. A catchy and actionable topic line can draw clients in and make them inquisitive about your content material.

When writing topic traces, be sure you embody what your e mail is selling and the way it will profit your buyer. Bear in mind to be concise, as a result of the reader can solely see a sentence or two within the preview. rule of thumb is that your topic line ought to give sufficient data to pique the reader’s curiosity, however not sufficient in order that they should open your e mail for the total particulars.

2. Restate your worth proposition.

Though this may increasingly look like an pointless step to take, it could possibly really supply some important advantages.

The obvious profit is that it provides the shopper some reassurance that they made the suitable choice signing up. It is by no means a nasty factor to remind clients why they created an account with you, and it clarifies precisely what they’ll count on to attain together with your services or products.

This additionally provides you the chance to obviously clarify any ancillary companies or options that you simply supply that might create extra stickiness with your enterprise. That is very true you probably have a posh resolution with distinctive options that clients won’t find out about.

3. Present the subsequent onboarding steps.

Now that you’ve got reminded them why they signed up, get them totally arrange together with your services or products. Often, there are steps that customers should take after signing as much as get probably the most out of the platform. Examples embody:

  • Finishing their profile data
  • Setting preferences
  • Importing crucial data (comparable to contacts right into a CRM, profile image for a social media profile, and so on.)
  • Upgrading their account or finishing an order

4. Generate the “A-ha” second.

This is among the most essential steps to soak up a welcome e mail, and there is a substantial and data-driven purpose behind that. Former Fb head of progress, Chamath Palihapitiya, found that if you will get a person to accumulate seven pals inside 10 days, they had been more likely to see Fb’s “core worth” and develop into a returning energetic person. This is named an “a-ha second,” during which the shopper understands how they profit from utilizing your services or products.

The aim is to get the person to this aha second as rapidly as attainable so your product sticks and the shopper achieves success as quickly as attainable. This can produce a greater total buyer expertise and in the end assist your enterprise develop.

To get this achieved, first establish your enterprise’s “core worth” and the obstacles or stipulations clients should full to obtain this worth. Then you need to use your welcome e mail to information new clients by means of these duties.

5. Add useful assets.

As talked about within the earlier step, you need the person to see the worth instantly. However, buyer success does not cease there. Relying on the character and complexity of your product, clients may have extra assist. For instance, clients may want steerage on troubleshooting, using superior options, or getting probably the most worth out of your core options.

It is probably that you’ve got already created assist content material addressing frequent questions from clients. Whether or not it is tutorial movies, an FAQ web page, or useful weblog posts containing finest practices, this assist content material is crucial to buyer success. Why not embody it in your welcome e mail? This provides them the instruments they want upfront with out forcing them to seek for the data after an issue arises.

6. Present customer support contact data.

The ultimate step to setting your clients up for fulfillment is ensuring that they know the way to contact you. You may spend on a regular basis on this planet creating wonderful assist content material, however you possibly can’t foresee each attainable downside that can come up in your clients.

Even in the event you may, clients are solely human, and never all of them will probably be prepared to pore by means of your assist assets to search out the reply to their questions. So it is best to be forthright with clients on how they’ll get in contact with you for assist.

Including this contact data to your welcome e mail is an effective way to put the muse of belief wanted for constructing a relationship. It drives buyer loyalty and reassures readers that you’re obtainable in the event that they want you. Keep away from sending clients on a treasure hunt simply to discover a strategy to ask you a easy query. This can result in frustration and ship them into the arms of your opponents.

7. Conclude with a call-to-action.

You must wrap up your welcome e mail with a call-to-action that entices clients to start the onboarding course of. After you have demonstrated your organization’s values and defined how you are going to assist them obtain their objectives, clients will probably be desperate to get began. So, make issues simpler for them by offering a button on the finish of the e-mail that triggers step one within the onboarding course of.

Here is one instance of what this might seem like.

Food52 welcome email example with CTA

Professional tip: To scale the method, you need to use the steps above to create an AI immediate that can generate a first-draft welcome e mail in seconds.

Simply plug your worth props, subsequent steps, and CTA right into a device like HubSpot’s Marketing campaign Assistant to get began. You may even use the identical prompts to create matching advert copy or touchdown web page content material. HubSpot's AI campaign assistant for generating marketing emails

Get Began with HubSpot’s Marketing campaign Assistant

Write an Worker Onboarding Welcome E-mail

Welcome emails aren’t only for clients. The onboarding course of has a big impact on how the brand new workers really feel about your organization, so it is essential to offer it the time and vitality it deserves.

One of many essential components of this course of is the onboarding welcome e mail. It has to match the corporate’s tone and description all of the expectations you could have for the brand new worker. If that is your first time writing an onboarding e mail, you’ll discover the next steps useful.

Listed below are the steps to comply with when writing an onboarding e mail.

1. Resolve on the content material of your onboarding e mail.

Earlier than you begin, it is essential that you’re conscious of the content material of an onboarding welcome e mail.

The contents are going to range based mostly on the circumstances. For instance, an e mail onboarding distant workers is totally completely different from an onboarding e mail for an worker who will work onsite.

For an onsite worker, the onboarding e mail ought to embody:

  • Welcome occasions
  • First-day schedule
  • Arrival directions
  • entry their workstation
  • Break room particulars (the place to heat lunch, get espresso, and so on.)
  • Gown code
  • What they’re required to convey (passport, ID, social safety work, or every other paperwork)
  • Parking data
  • Contact data

For a distant worker, the content material could embody:

  • First-day schedule
  • Contact data
  • Signup particulars for collaboration instruments
  • Welcome video convention assembly (time to be held)

Once more, you possibly can change the content material based mostly in your firm’s wants.

2. Resolve on the tone you need to use in your e mail.

The subsequent factor you want to resolve on is the tone you need to use in your onboarding e mail. Do you take into account your organization pleasant, informal, or tremendous formal? No matter your reply is, it ought to mirror on the tone of the onboarding e mail. This provides the worker an thought of the sort of office atmosphere they need to count on. It additionally units the tone for the way your new worker is predicted to make use of when representing your model.

3. Draft your onboarding e mail.

The subsequent step is to draft your onboarding e mail. Whereas the tone of your e mail may change to suit your wants, right here is an instance of a template you need to use.


Pricey [Employee’s name],

We’re very excited to welcome you to [company name]. Please bear in mind to hold your ID to get easy accessibility to our premises. We count on you to be within the workplace by [time], and our gown code is [formal/super casual].

At [company name], we delight ourselves on creating the most effective atmosphere for our workers. As you may see, our crew has already ready your workstation for you and arrange your software program to make your first day straightforward. You will even be given entry to your designated parking spot, a custom-made firm bag, t-shirt, and mugs, amongst different goodies.

Our crew has additionally deliberate all the small print in your first week to make sure you settle simply. You will obtain a doc together with your schedule and agendas in your first week from HR if you arrive. Human Assets may also show you how to fill within the required paperwork and reply all of your questions. After the assembly with HR, you may be assigned a mentor who will present you the ropes of our firm and the way we get issues achieved.

Our crew is happy to satisfy you throughout the [planned event].

In the event you want any readability earlier than you arrive, please contact me by cellphone [phone number] or e mail. I will be very happy to assist.

Welcome to the [company name], [employee name]. We’re wanting ahead to working with you and watching you develop and soar to larger heights!

Heat Regards,



4. Edit your e mail.

After writing your e mail, be sure to edit it to be sure to embody all the mandatory particulars. You can even use instruments like Grammarly for any grammatical errors. You can even have a colleague double-check the e-mail. Bear in mind to connect any crucial paperwork, hyperlinks, or pictures as supplemental data.

5. Ship or schedule the e-mail.

Lastly, ship the e-mail or schedule it so it’s acquired in a well timed method. For instance, you need to keep away from sending an onboarding welcome e mail on Sunday night, which can give the improper impression.

This can permit the brand new Worker to be psychologically ready and discover the mandatory paperwork.

Make a Nice First Impression

Backside line? Whether or not it is in individual, over the cellphone, or by e mail, first impressions matter. Your welcome e mail is commonly the primary probability a potential buyer or contact has to see what your model is all about and in the event you don’t stick the touchdown, they’ll probably go someplace else.

Fortunately, writing a terrific welcome e mail is easy. It’s not essentially straightforward, however in the event you give attention to what issues comparable to compelling topic traces, nice content material, personalised provides, and all the time, all the time a strategy to choose out, your first impression may help lay the groundwork for long-term relationships.

Editor’s observe: This submit was initially printed in April 2016 and has been up to date for comprehensiveness.

customer onboarding templates



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