The Energy of Connection To Create Memorable Pitches

Advertising and marketing Podcast with Diana Kander

On this episode of the Duct Tape Advertising and marketing Podcast, I interview Diana Kander. She is a keynote speaker on curiosity and innovation and a New York Occasions bestselling writer. A serial entrepreneur who entered the USA as a refugee on the age of eight, she has launched and bought hundreds of thousands of {dollars} of services and products. 

Diana’s new guide with Tucker Trotter: Go Huge or Go Residence Ebook: 5 Methods to Create a Buyer Expertise That Will Shut the Deal, teaches how one can flip pitches into an emotional expertise to draw your buyer’s consideration and convey residence the win.

Key Takeaway:

Innovating how we promote our services and products, utilizing parts like shock or sudden bodily objects is an ideal strategy to interact and create a memorable impression and a greater reference to our clients. Diana highlights the necessity to prioritize understanding the client’s wants earlier than speaking about oneself or what our firm does. Being memorable is essential, it needs to be genuine and reflective of 1’s character to keep away from going overboard. Total, the ability of making magical moments in pitches and displays is the important thing to reaching profitable outcomes.

Questions I ask Diana Kander:

• [03:37] How did you get the concept to write down this guide?
• [05:13] So the subtitle 5 methods to create a buyer expertise that may shut extra offers. Are you able to clarify a number of the parts?
• [08:41] You discuss lots on this guide about bodily objects. Inform me about the way it goes into your go-big framework.
• [09:46] Displaying that you simply took truly just a little additional time to create a pitch, sends just a little message. Is that a part of the ability of it?
• [12:42] In a number of the supplies you despatched me concerning the guide you had been very adamant about one thing that folks ought to cease doing in the case of pitching. Please inform me what it’s.
• [14:26] So that you’re speaking a few bodily pitch, however I believe this in all probability works for nearly each sort of contact or engagement we’d have, isn’t it?
• [17:10] So that you outlined some memorable pitches as we name them within the guide. Do you will have a favourite memorable pitch?
• [19:02] Is there a danger of going too huge? Is there a line between one thing being memorable and being on a bizarre degree?
• [20:22] How do you assist anyone know “this guide is for you”?

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