Dentsu Inventive goes all out for American Categorical Platinum

A brand new marketing campaign for American Categorical Platinum provides us a full-on, hedonistic, live-life-to-the-full narrative impressed by member perks like late checkout, eating credit, occasion tickets, and journey.

Dentsu Inventive’s movie reveals Amex members kite browsing, dwelling it up in plush motels, discovering their inventive facet, watching sport, and travelling – all set towards the loud, insistent soundtrack, Who’s Gonna be the GOAT? by De Staat.

Maggie Boyle, vp at American Categorical, stated: “We’re excited to carry a brand new strategy and tone to our platinum card advertising. We wish shoppers to know they’ll get probably the most out of the issues they love, by means of the entire card’s advantages, and we imagine the marketing campaign displays this. So, no matter they need to get out of life the Amex platinum card helps them do this.”

It’s an attention-grabbing marketing campaign, and the soundtrack makes it onerous to disregard.

MAA inventive scale: 6