Coupler Evaluation – The Good and Dangerous for 2023

Coupler is a strong and dependable information automation and information analytics platform. It’s a easy option to combine information from a number of sources so decision-makers at any enterprise could make sense of important data at scale. However is Coupler best for you and your group? This in-depth evaluate covers its professionals, cons, pricing, options, and use instances so you possibly can resolve for your self. 

Coupler: The Good and the Dangerous

Our analysis staff right here at Loopy Egg scoured the net for verified consumer evaluations throughout a number of trusted evaluate websites. Primarily based on this data, we recognized frequent strengths and weaknesses that have been constant all through the evaluations. Proceed beneath to be taught extra about Coupler’s strengths and the situations the place it shines above the group, in addition to some areas the place the platform can use some enchancment. 

What Coupler Is Good At

Coupler undoubtedly has its justifiable share of strengths in comparison with options available on the market. It stands out with its security measures, information updating frequency, and flexibility for a lot of totally different use instances. Enterprise leaders additionally have a tendency to like its Google Sheets integration and ease of use. 

Strong safety: Any time you’re working with apps that deal with enterprise information, safety all the time must be top-of-mind. Coupler doesn’t really retailer the information that you simply’re utilizing on any of its inside databases. As an alternative, it simply acts as an middleman between the supply and the vacation spot. 

The short-lived moments when your information passes by way of Coupler are secured by way of encryptions and TLS protocol transfers. Coupler’s backend infrastructure is hosted on AWS and Google Cloud, which each present excessive ranges of safety and safety. In addition they adjust to a variety of worldwide and business safety requirements, together with GDPR, HIPAA, ISO 27001, SOC 1, SOC 2, SOC 3, and extra. 

Automated information refreshing: A number of comparable instruments available on the market allow you to join information sources to construct dashboards and customized experiences. However the issue with these instruments is that you simply’ll need to re-create your dashboards everytime you get new information. Coupler shines with its potential to refresh your information as usually as each quarter-hour. 

You’re in full management of the refresh schedules to your information. For instance, set an automatic refresh to occur hourly between 9 a.m. and 5 p.m. each Monday by way of Saturday. For an additional connection, you possibly can schedule an automatic refresh each morning at 5 a.m. so that you’ll have probably the most up-to-date data in the beginning of every work day. 

Google Sheets integration: Coupler’s compatibility with Google Sheets is arguably the most-mentioned function inside consumer evaluations. Folks love the best way it connects complicated information from sources like Airtable, QuickBooks, or Pipedrive and turns it into wise data inside Sheets. Coupler additionally has a fully-featured Google Sheets extension that’s out there with each plan, together with the free trial. This helps you not solely collect your information into spreadsheets, but additionally rework it in a means that may be analyzed to make smarter selections. 

Huge applicability: One noteworthy advantage of Coupler is its versatility. It’s not simply designed or marketed towards companies of sure sizes or inside particular industries. The platform additionally isn’t restricted to make use of instances inside a couple of particular departments. It might probably actually be used for no matter what you are promoting wants by taking information from a number of sources and sorting it into frequent locations. 

Some consumer evaluations come from solo operators and small companies, whereas others come from organizations with 5,000 to 10,000 workers. There are evaluations spanning industries corresponding to healthcare, IT, accounting, monetary companies, client items, non-profits, consulting, and better training. You should use Coupler to create ecommerce KPI dashboards, gross sales lead dashboards, advert efficiency, SaaS product metrics, PPC reporting, and a lot extra. 

Constructed for non-technical customers: One other frequent theme amongst actual Coupler consumer evaluations is folks praising the platform’s simplicity. The vast majority of customers of this platform aren’t information engineers and aren’t utilizing an in-house technical staff to arrange the connections. 

The platform’s no-code performance and ease of use lets anybody use it to create information connections and customized experiences pulled from a number of sources. Coupler does a good job of strolling you thru the method and limiting friction alongside the best way, however there’s a notable preliminary studying curve (extra on that in a bit). However, even should you don’t have technical abilities, you’ll nonetheless have the ability to use this instrument to achieve your required outcomes with only a little bit of self-education. 

What Coupler Is Missing

The overwhelming majority of Coupler customers assume the product is superb. However, there are nonetheless a couple of shortcomings that have been talked about, together with restricted assist, restricted coaching, and restricted information sources out there out-of-the-box. 

Assist and coaching: All Coupler plans supply the identical degree of assist. You possibly can attain out for assist by way of electronic mail or use the information base for self-service. Whereas this sort of assist is frequent for software program firm’s lower-level pricing tiers, it’s stunning to see it for even the highest-paid plans of Coupler. 

You do get half-hour of guided onboarding on its Squad plan and an hour of guided onboarding for the Marketing strategy. However, past that, you gained’t have every other assist past the fundamental degree except you’re getting a customized integration or consultancy service. 

Knowledge sources: Coupler helps over 200 integrations and might pull information from greater than 60 apps. Nonetheless, simply over 30 of these apps come customary as a core connection choice. The remainder, labeled as premium sources, require you to pay for entry to every one. 

When you think about what number of enterprise apps there are available on the market as we speak, it could be good to see Coupler assist extra of them normally. Coupler can arrange a customized integration for what you are promoting should you can’t discover it out there on the platform, however that’s additionally a further value and never an out-of-the-box supply. 

Studying curve: Whereas most consumer evaluations rave concerning the platform’s simplicity, there are nonetheless some who bemoan the platform’s studying curve. Everybody appeared to work by way of the method and obtain their desired outcomes, however some suggestions famous that it took extra steps than they have been anticipating. 

So, should you’re contemplating Coupler, don’t count on to have your automations and connections up and working inside minutes. It’s going to take you a while to learn the way the instrument works and learn how to get all the pieces arrange.  

Coupler Pricing & Choices

Coupler has two essential choices—its platform and its companies. The platform makes use of integrations with a number of apps and automates the information flows from a single interface whereas offering countless choices for the best way you analyze information from customized dashboards or experiences. Coupler additionally gives information analytics consulting companies for organizations in want of hands-on steering from the Coupler consulting staff. 

With plans beginning at $49 per 30 days with an annual contract and a 14-day free trial out there, Coupler has options for companies of all sizes. We’ll break down the platform choices and consulting companies in better element beneath. This can show you how to decide which options are the perfect match to your group. 

Coupler Knowledge Analytics Platform

The information analytics platform from Coupler helps over 200 integrations from greater than 60 enterprise apps. Right here’s the way it works. 

First, you choose the app and information that you simply wish to export. Then, configure a vacation spot for the information—corresponding to a spreadsheet, information warehouse, desk, or workbook. From right here, Coupler allows you to set custom-made schedules to automate how usually your information refreshes. After that, you possibly can join information from a number of sources into a knowledge visualization instrument to create dashboards that replace mechanically. 

For instance, let’s say you wished to make use of Coupler to assist enhance your organization’s advertising and marketing reporting initiatives. You might arrange a knowledge movement that takes data from Fb Adverts, Google Adverts, and LinkedIn Adverts, together with CRM information from HubSport or Pipedrive, and arrange an auto-reporting dashboard in Google Sheets. You might additionally push that information right into a visualization instrument like Tableau or Microsoft Energy BI. 

One of the best half about utilizing Coupler is that it doesn’t require any coding or technical experience to arrange these integrations and automatic flows. Because the information at your vacation spot refreshes usually, you gained’t need to preserve working these experiences manually, both. Merely arrange the flows you want, and then you definitely consult with your tables and experiences realizing that you simply’re seeing probably the most present data. 

It’s value noting that Coupler itself isn’t a knowledge visualization instrument or reporting platform. Coupler merely connects your information and apps so you will get probably the most out of your property at scale.

When it comes to pricing, there are three totally different plans to select from:

• Starter — $64 per 30 days
• Squad — $132 per 30 days
• Enterprise — $332 per 30 days

It can save you 25% on any plan with an annual contract, decreasing the Starter plan to $49, Squad to $99, and Enterprise to $249. Coupler additionally has an enterprise answer with customized pricing out there. 

At every plan tier, you’ll get assist for extra customers, extra information runs, and a better frequency of automated refreshes. For instance, the Starter plan comes with two customers, 500 information runs, and each day refreshes, whereas Squad permits for 5 customers and 4,000 runs whereas refreshing information as usually as each half-hour. 

Whereas Coupler helps over 200 integrations, not each plan is suitable with each supply. You’ll discover that some information sources are marked as “premium” choices. Premium sources are paid add-ons, priced individually, and usually vary from $300 to $1,000 per app. 

You’ll want to join a Squad plan or increased to entry premium sources, however you’ll nonetheless need to pay the add-on charge for each. Organizations on a Marketing strategy get one free premium setup included. 

Coupler Knowledge Analytics Consulting Providers

Coupler additionally gives guided consulting from information analytics specialists. This can be a nice choice for organizations that need assistance getting began and help for creating customized dashboards.

The consulting service is totally tailor-made to what you are promoting. It covers all the pieces from defining your information technique to organising the infrastructure to attach varied instruments into an built-in information system. Coupler may even show you how to arrange correct monitoring and reporting primarily based on enterprise analytics that they’ve outlined for you. 

In case you have a lot of information throughout a number of apps however you’re not fairly certain learn how to leverage it, Coupler may also help. The method begins with a name to allow them to higher perceive your targets earlier than an official implementation plan is offered. 

As for pricing, the common value of a customized dashboard from a single supply ranges from $5,000 to $8,000. The value for information movement automation from one supply to at least one vacation spot falls into the identical vary. Extra consulting companies from Coupler begin at $120 per hour. 

Organizations may also depend on Coupler for customized integrations. Let’s say you wish to arrange a dashboard or automation movement utilizing apps that aren’t among the many usually out there choices on the platform. Coupler can join the sources in your behalf, arrange the automation, and deal with monitoring with customized notifications. 

Your Coupler consultants may even advocate particular instruments that may assist together with your information infrastructure. This may be something from a knowledge warehouse to an analytics system or BI platform. 

These consulting companies and customized options actually separate Coupler from the options available on the market. There are many instruments on the market that join information sources and show you how to create customized experiences and dashboards, however few of them supply guided experience to outline your targets and arrange automations and connectors that align together with your technique. 

Abstract

Coupler is a wonderful choice for any enterprise that wants a option to make sense of knowledge from a number of sources. You possibly can pull uncooked information from apps and create customized experiences and visible dashboards to get a big-picture view and make data-driven selections. 

We are able to advocate Coupler with confidence due its strong security measures, automated information refreshing, and versatile use instances. You will get began as we speak with a 14-day free trial.