Unilever Welcomes the Greenwashing Crackdown

A part of its longstanding “Grime Is Good” marketing campaign, which espouses the advantages of getting muddy whereas encouraging younger individuals to behave on social and environmental points, the TV spot from MullenLowe was criticized for making a inexperienced declare it couldn’t substantiate.

The landmark ruling got here as regulators internationally launched an offensive on advertisers who have been discovered to be exaggerating a optimistic environmental impression or deceptive customers.

Unilever chief digital and commerce officer Conny Braams mentioned classes have been realized from the expertise, outlining her hope that tightened regulation within the area would give entrepreneurs larger readability—and thereby extra freedom—to debate their sustainability credentials.

“The