The Cannot-Miss Record of Video Advertising Statistics (with Sources)

It’s no secret that video has taken over the world of digital advertising and marketing. From model storytelling to product demos, we’ve all seen how shortly video has revolutionized the way in which companies talk with their prospects. And if you wish to compete with the large canines, video is a vital instrument to maintain in your content material advertising and marketing arsenal.

However how highly effective is it actually, you ask? We’re letting the numbers communicate for themselves. Now we have compiled an inventory of the can’t-miss video advertising and marketing stats that each marketer and content material creator must know. Whether or not it’s your first time within the video advertising and marketing pool otherwise you’re a seasoned skilled, understanding the impression that video advertising and marketing has in your viewers will assist maximize your advertising and marketing efforts and drive actual outcomes.

Fast Takeaways

• 91% of companies use video as a advertising and marketing instrument, and movies are twice as prone to be shared than some other kind of content material
• 94% of entrepreneurs say that video has improved buyer information, and 87% of entrepreneurs say that video supplies a optimistic ROI 
• Individuals devour a median of 18 hours of video every week, and 75% of individuals watch short-form video content material on their cell machine
• Together with video in your touchdown web page can enhance your conversion price by as much as 80%

By contemplating key video advertising and marketing stats as you excellent your content material advertising and marketing technique, you may maximize the effectiveness of your small business’s content material.

Key Video Advertising Stats

The video advertising and marketing stats under will make it easier to craft a content material advertising and marketing technique that drives development for your small business.

1. 91% of companies use video as a advertising and marketing instrument in 2023

Picture Supply: Wyzowl

This comes as no shock, since there are 244.4 million digital video viewers in the US alone.

2. Video uploads have elevated by 263.4% in 5 years

Supply: Wistia

That’s as a result of 91% of shoppers wish to see extra on-line video content material from manufacturers.

3. 52% of firms create movies to coach their viewers

Supply: Wistia

Tutorials and explainer movies are particularly useful in educating viewers members about your small business’s services and products.

4. Movies are twice as prone to be shared than some other kind of content material

Supply: Wyzowl

Many firms use video advertising and marketing to extend gross sales, improve model consciousness, and construct belief with present prospects.

5. 92% of entrepreneurs now say that movies are an important a part of their advertising and marketing technique as of 2023

Supply: Demand Sage

Actually, 78% of entrepreneurs say that movies have made a optimistic impression on gross sales, whereas 86% say that video advertising and marketing has elevated site visitors to their web site.

Advantages of Video Advertising

6. Over 60% of entrepreneurs contemplate video to be very/extraordinarily vital to their advertising and marketing technique

Picture Supply: Biteable

7. 84% of video entrepreneurs suppose video has helped with lead era

Supply: Wyzowl

Posting model movies on social media is a good way to achieve new viewers members, and finally land new prospects.

8. 94% of entrepreneurs declare that video has improved buyer information of their items or companies

Supply: Demand Sage

Actually, 72% of consumers say that they might reasonably study a enterprise’s services and products by way of video.

9. 87% of entrepreneurs say that video supplies a optimistic return on funding (ROI)

Supply: Wyzowl

And, 83% of entrepreneurs say that video advertising and marketing has helped enhance the common time spent on their web site.

Video Advertising Stats About Your Viewers

10. 96% of shoppers have watched explainer movies to study a services or products

Supply: Wyzowl

Finally resulting in 94% of entrepreneurs reporting that video has helped their viewers perceive their enterprise’s values.

11. Individuals devour a median of 18 hours of video every week

Supply: Wyzowl

That works out to about 2.5 hours per day, making room for a lot of alternatives to interact along with your viewers by way of prime quality content material!

12. 80% of individuals want movies over written textual content

Supply: Vimeo

Picture Supply: Neal Schaffer

13. 87% of shoppers need extra movies from manufacturers

Supply: Wyzowl

22% of entrepreneurs are already creating movies a number of instances per week, and 14% are making movies daily.

14. 75% of individuals watch short-form video content material on their cell

Supply: Inside Intelligence

Whether or not it’s a weblog publish, TikTok, or YouTube video, 66% of shoppers discover short-from movies to be probably the most partaking.

Video Advertising Channels

15. YouTube has greater than 2.5 Billion lively customers

Supply: Statista

And, it’s the 2nd most most popular on-line video channel for millennials after Netflix.

16. Millennials are 1.9x extra prone to tag a product on TikTok than on some other platform

Supply: TikTok

American customers spend a median of 46 minutes on TikTok daily, including as much as about 37 billion video views a month!

17. 70% of customers swiped up on Instagram Tales advertisements to entry a promoted web site or product

Supply: Instagram

And really, one-third of probably the most watched Instagram Tales have been posted by enterprise profiles.

Picture Supply: In Video

18. Sponsored Instagram movies get 3x as many feedback as sponsored photographs

Supply: Instagram

And, social media movies usually get 48% extra views.

19. LinkedIn customers are 20x extra prone to share a video publish

Supply: Demand Sage

Though, companies can get 24x extra feedback and 7x extra reactions on LinkedIn live-streams in comparison with a printed video.

Video Advertising Finest Practices

20. 81% of entrepreneurs suppose movies that embrace music carry out higher

Supply: Biteable

And, 66% of entrepreneurs suppose that movies carry out higher after they embrace a voiceover. Ethical of the story: your video’s audio could make a serious impression on views.

21. 90% of shoppers use their cell gadgets to observe video content material

Supply: WyzOwl

…finally inflicting complete time spent watching movies to extend by about 249% in 5 years.

22. 79% of individuals say user-generated content material extremely impacts their buying choices

Supply: TINT

To not point out, 84% of video watchers say {that a} model video has satisfied them to purchase a services or products.

23. 64% of entrepreneurs suppose movies that embrace captions carry out higher

Supply: Biteable

And, together with a video with captions in your touchdown web page can enhance your conversion price by as much as 80%.

Good Content material Advertising Technique Immediately

The numbers don’t lie – these video advertising and marketing stats show the significance of utilizing video as a instrument to coach your views and generate certified leads. While you perceive the ability of video advertising and marketing, you need to use it to ship prime quality content material that resonates along with your viewers.

Are you prepared to begin cranking out prime quality content material? The important thing to success is consistency. Get began immediately by trying out our weekly weblog content material service, or schedule a free session now to be taught extra!