BMB chief technique officer jumps ship to McCann London

McCann London is assembling a crack staff of ladies on the high. The newest recruit is Mel Arrow who joins as chief technique officer from BMB, the place she has been a significant contributor to the company’s latest run of wins together with Nike, Farrow & Ball, Harmless and Breast Most cancers Now.

Earlier than that, Arrow labored at BBH with Polly McMorrow, who took over as McCann CEO final 12 months. The highest staff additionally contains COO Jemima Monies who moved from adam&eveDDB in February, and new ECD Regan Warner who joined from Ogilvy final month (reporting to joint CCOs Rob Doubal and Laurence Thomson).

Arrow replaces Theo Izzard-Brown, who went to Dentsu Inventive in December.

She mentioned: “McCann London’s work is nothing in need of iconic. I’ve been jealous of Kevin, Katy and Snoop from afar, and I’m delighted to be given the chance to construct on that success. I’m able to get caught in, accomplice with the incredible management staff, and get to know the various good strategists throughout the group.”

McMorrow mentioned: “I’ve at all times admired how Mel’s good considering supercharges inventive excellence throughout the companies she works on. She completes our refreshed management line up as we embark on an thrilling new chapter on the company, and we will’t anticipate her to get going.”

McCann London, historically a really male-dominated company, has been constructing momentum lately. They simply received a spot on the Sky roster, and the inventive work has turn out to be much less overshadowed by worldwide enterprise like L’Oreal and Xbox, because of JustEat and new UK campaigns for Nurofen “see my ache,” Good Plant, Shreddies and TSB.