Memo to Ofcom: we don’t want extra adverts, simply higher TV

Ofcom is the UK regulator that’s supposed to maintain media in test, together with the web and cell. This, as you would possibly agree, is a tall order. Ofcom’s report is considerably blended.

Somewhat than concentrating on what truly issues individuals, it’s at the moment finishing up a assessment into the quantity of adverts public service broadcasters (ITV, Channels 4 and 5) can present in any hour.

It desires to extend this to the degrees loved by personal service channels, those which can be, roughly, unwatchable as a result of there are such a lot of bloody adverts. This is able to imply, say some, two hours extra of adverts per day on the large channels.

This regardless of Ofcom’s “analysis” (unspecified) saying that viewers hate the thought. Fairly why Ofcom must analysis this apparent reality solely it is aware of.

Is it Ofcom’s responsibility to make more cash for ITV, Channels 4 and 5? Really the other would most likely occur – viewers would flip away. Higher programmes result in greater audiences and extra income and these channels are fairly adequately funded.

Was trying ahead final yr to ITV’s dramatisation of the nice Len Deighton’s The Ipcress File. But it surely was unwatchable as there have been so many adverts.

Ofcom’s CEO is Dame Melanie Dawes, a profession civil servant. Chairman is broadcast veteran Michael Grade. Dawes’ predecessor was one other Dame, Sharon White, now making a proper mess of the John Lewis Partnership. Apparently considered one of her first strikes at JL was to discover a merger with Marks & Spencer – gulp.

Can we’ve got somebody regular who watches TV in cost please?