Publicis first-quarter 2023 outcomes, No. 2 legacy holding firm behind WPP

“We now have by no means been within the No. 2 place, so it is a huge factor for us,” Publicis CEO Arthur Sadoun mentioned in an interview.

For the primary quarter of 2023, Publicis’ $3.7 billion in income additionally clocked in larger than Omnicom’s $3.4 billion.

New enterprise exercise for the quarter is “positively larger” than it was final 12 months, however decrease than exercise in 2021, Sadoun mentioned. Some key wins for the holding firm within the quarter embrace Walgreens media enterprise and artistic enterprise for Dunkin’ and Steak ‘n Shake.

Tech and information

Sadoun credit the corporate’s development to its income combine, noting that one-third of its enterprise comes from information and expertise. He’s additionally bullish on using AI, which has been a degree of emphasis for the holding firm since its 2018 partnership with Microsoft to assist construct its AI platform Marcel.

“We now have not waited for ChatGPT to place AI on the core of our working system, but in addition on the service of our purchasers,” Sadoun mentioned. “However it would not cease there. We now have finished that additionally in different entities for all of our purchasers. So if you take a look at Publicis Sapient, the core of what they’re constructing, which is modern buyer expertise that’s based mostly on merchandise and options, it is AI-based and it is truly serving to in venture administration. … The most important energy driving Epsilon is our AI mannequin that enables us to have real-time information that we will enrich and activate within the nanosecond.”

Sadoun additionally famous that the corporate’s inventive collective Le Truc is utilizing OpenAI instruments to create extra customized content material relatively than for the ideation of inventive. “We will be sure that the machine would not exchange the expertise, that the expertise will get higher by mastering the machine and being extra inventive faster and bolder in what we do,” he mentioned.

Learn extra: How advert company AI practices are working with purchasers