How MIG Helped Contract Logix Supercharge Its Content material Advertising Technique

How does a comparatively small advertising group scale its content material technique and ship extra invaluable content material to its buyer base? Clients crave helpful and informative content material, however in a busy firm, there are solely so many hours in a day—and sometimes not sufficient to supply the portions of content material it wants. The answer is to outsource content material creation to a advertising agency skilled in writing compelling, high-powered articles.

That’s exactly the scenario confronted by Contract Logix. The corporate wanted extra high quality content material than employees might produce internally, so that they turned to the content material creation professionals at MIG. The end result was extra helpful content material on a extra common foundation—together with elevated visibility and better key phrase rankings.

Fast Takeaways:

• Contract Logix offers automated contract administration software program

• When confronted with problem maintaining with its content material advertising technique, Contract Logix contacted the consultants at Advertising Insider Group

• MIG offered high-quality articles and weblog posts that augmented Contract Logix’s inner writing

• Due to MIG, Contract Logix elevated web site site visitors, visibility, and search visibility

Contract Logix: Automating Contract Administration

Contract Logix is a B2B SAS firm that gives contract administration software program to a number of industries. The corporate’s contract administration resolution replaces guide contract creation and administration, automating your entire contract lifecycle. As a substitute of shuffling paper contracts to be reviewed and signed, Contract Logix lets corporations handle all their contract digitally, from inception by way of execution and archiving.

Automating the contract lifecycle has quite a few advantages, together with elevated compliance, decrease danger, fewer errors, and decrease prices. It additionally quickens the contract course of, serving to contracts get executed in days as an alternative of weeks or months.

Contract Logix’s problem was informing potential clients about their contract administration software program, what it does, and the way it can profit them. The corporate concluded that one of the best ways to get the story out was through content material advertising and launched into a method that closely relied on informative and persuasive on-line articles and weblog posts.

The one drawback was that somebody needed to write all these on-line articles and weblog posts—and the corporate’s advertising employees was already tapped to the max.

The Drawback: Not Sufficient Bandwidth to Scale a Content material Advertising Marketing campaign

Contract Logix is a giant firm within the contract administration house however with a comparatively small advertising employees. Producing a daily stream of detailed on-line articles and weblog posts was past what the corporate might decide to. They may write some articles however couldn’t scale as much as the amount crucial for a sturdy content material advertising plan.

To supercharge their advertising technique, the crew at Contract Logix wanted to supply a number of 1000-word articles every month. Sadly, they didn’t have the bandwidth for that. They wanted assist rising the publishing cadence, optimizing articles for web optimization, and delivering extra invaluable content material to their viewers.

The Answer: Have interaction the Content material Consultants at MIG

David Parks, the corporate’s Vice President of Advertising, knew he wanted to complement his inner content material with high-quality content material from an outdoor supply, however he had considerations. He wasn’t certain exterior writers would perceive the contract administration house sufficient to put in writing invaluable content material. He didn’t wish to spend lengthy hours enhancing and rewriting different folks’s content material.

David additionally didn’t wish to spend an inordinate period of time working over the content material to verify it match with the corporate’s different web site content material and was absolutely optimized for web optimization. If he needed to spend an excessive amount of time guiding and enhancing exterior writers, it may not save him any time over writing it himself.

The answer was to interact the content material advertising consultants at Advertising Insider Group. David had beforehand labored with MIG’s Michael Brenner and knew the type of high quality content material he produced. David and Michael imagine that manufacturers want to think about themselves as publishers, which made MIG the proper companion for Contract Logix’s rising content material wants.

Earlier than using MIG, David and his crew at Contract Logix wrote all the things internally. MIG supplemented the corporate’s inner content material and let employees concentrate on writing in regards to the issues they preferred. MIG helped the corporate fill out its portfolio and enhance its publishing schedule. Within the 18 months Contract Logix has been working with MIG, they’ve ideated 150 key phrases, had 136 headlines authorised, and 85 articles delivered.

David was particularly happy with the standard of content material from MIG’s steady {of professional} writers—and how briskly they acquired in control.

“What shocked me,” David commented, “was how rapidly the writers had been in a position to begin producing content material that was extraordinarily prime quality. The writing is at all times grammatically spot on. I don’t know if I’ve ever even needed to edit something from a grammatical standpoint.”

The End result: Elevated Visibility and Greater Key phrase Rankings

The elevated amount and prime quality of writing had a marked influence on Contract Logix’s visibility and web site site visitors.

“We see such an enormous quantity of site visitors coming into these blogs,” mentioned Justin Perkins, a Options Engineer who’s written a number of articles for the Contract Logix web site. “We have now completely seen a rise in natural site visitors over the past couple of years that we’ve been working with MIG. And it continues to develop. [Organic traffic] most likely represents 50% of all web site site visitors, and that’s largely pushed by the weblog. We have now additionally seen a rise in blogs that convert into advertising certified leads or, in our case, a demo request.”

Contract Logix has been working with MIG since March 2021. In that point:

• Search visibility elevated from 11.55% to 12.17%
• Visitors elevated from 13.34% to 13.89%
• Common place elevated from 49.75% to 50.32%

In August 2022, the corporate had 19 key phrase rankings within the prime three, 34 within the prime ten, 55 within the prime twenty, and 93 within the prime 100. Contract Logix additionally had 4 featured snippets on Google—and 9 of the location’s prime 10 pages had been from the corporate’s weblog. (The tenth was the location’s house web page.)

When requested what it’s prefer to work with MIG on content material advertising, David Parks mentioned this:

“I might extremely suggest them. They need to be a part of anybody’s content material advertising technique.”

Can MIG Assist Your Firm’s Content material Advertising?

Advertising Insider Group helped Contract Logix enhance the standard and amount of its content material advertising and reap the rewards from that effort. MIG can work together with your agency to develop an efficient content material advertising technique and supply high-quality weblog writing companies. Corporations that publish articles extra regularly get higher outcomes—and MIG might help your organization enhance your publishing frequency.

Contact MIG at this time to learn the way content material advertising might help develop what you are promoting.