Content material Advertising for ClimateTech – Advertising Insider Group

In the event you’re staying on prime of the most recent and best ClimateTech content material advertising, then I’m positive you’ve already heard about Prometheus Fuels (and perhaps even invested of their inventory, like we did).

This $1.5 billion American power startup has developed instruments to fabricate carbon-neutral fuels by absorbing CO2 from the air, and changing it into zero-net carbon gasoline, diesel, and jet fuels. Fairly groundbreaking proper?

As if their high-performance, eco-friendly power resolution wasn’t sufficient to seize our consideration, in addition they churned out one of the crucial spectacular web sites we’ve ever laid eyes on. And, as I’m positive you recognize, there’s no higher technique to win our hearts at MIG than with revolutionary internet design and nice content material advertising.

Prometheus Fuels’ web site, profitable finest web site of the yr in 2021, instantly engrosses its guests with a stylized, interactive story about how they’re turning air into reasonably priced gasoline. We particularly love this instance of ClimateTech content material advertising as a result of it makes use of one of many oldest tips within the e book – model storytelling to have interaction and join with an viewers.

Picture Supply: Prometheus Fuels

I don’t learn about you, however once I consider ClimateTech, my thoughts doesn’t routinely soar to advertising finest practices. However, to my shock, Prometheus Fuels isn’t the one firm paving the way in which for spectacular ClimateTech content material advertising. I feel you recognize the place that is going…

On this article, we’re diving into ClimateTech content material advertising completed proper. Right here’s just a few extra ClimateTech firms which can be taking content material advertising to the subsequent stage.

Fast Takeaways

• Watershed is inspiring reductions in CO2 emissions by constantly sharing weekly weblog posts, buyer tales, and information articles
• Pachama options clear, concise CTAs to safe e-newsletter sign-ups and donations
• Aclima shares present information occasions and updates to place themselves as a thought chief and construct belief with their viewers
• Bowery divides their content material arsenal into subcategories to make sure straightforward navigation for website guests

Spectacular ClimateTech Content material Advertising

You don’t must be a advertising skilled to reap the advantages of nice content material advertising. Right here’s our favourite examples of ClimateTech firms which can be paving the street to success with content material advertising finest practices.

Watershed

Watershed is a ClimateTech platform used for measuring, decreasing, and reporting emissions. Their purpose is to lift consciousness surrounding the manufacturing of CO2 emissions and encourage actual reductions.

If this isn’t your first time studying one among our posts, you then in all probability already know the significance of constant content material advertising – and clearly, so does Watershed. In the event you go to their weblog web page, you’ll shortly discover that they’ve dedicated to sharing weekly content material.

Picture Supply: Watershed

Whether or not it’s a weblog submit, buyer story, or information article, Watershed is posting content material constantly to maintain their viewers engaged. At MIG, we all know that’s the important thing to efficient content material advertising.

Pachama

Pachama is a ClimateTech firm harnessing the ability of pc imaginative and prescient and satellites to lift cash for reforestation and conservation initiatives. Via these initiatives, Pachama’s purpose is to isolate carbon, improve biodiversity, and enrich small world communities.

And what’s one of the best ways to get their viewers to assist in these initiatives? By together with clear, attractive CTAs, or calls-to-action, all through their web site and printed content material.

Picture Supply: Pachama

After clicking on Pachama’s web site, guests are greeted with 4 alternatives to take motion. That’s what we wish to see!

That is an instance of nice ClimateTech content material advertising as a result of it offers Pachama’s viewers a direct path to participation and conversion. And not using a clear CTAs, website guests would wrestle to join newsletters, make donations, or be taught extra about their firm values.

Bowery

Bowery is a vertical farming firm. By utilizing imaginative and prescient programs, automation expertise, and machine studying to help eco-friendly plant progress, Bowery is altering the idea of agriculture and revolutionizing the world’s meals provide.

Bowery’s initiative requires successfully educating and interesting their target market by way of content material. However with the intention to safe curiosity, they first want to achieve a deep understanding of their viewers members.

Upon clicking into their weblog web page, it’s clear that Bowery centered their content material advertising technique round creating content material that addresses client pursuits – also referred to as sharing “top quality content material”.

Picture Supply: Bowery

Bowery’s content material is split into 5 subcategories that finest symbolize their related subjects:

• All Articles
• Firm Information
• In The Kitchen
• In The Farm
• In The World

By organizing their content material this fashion, website guests aren’t solely instantly engaged by info they’re all in favour of, however they will additionally effortlessly navigate to new content material. Nice job, Bowery!

Aclima

Aclima is the world’s most technologically superior air measurement and evaluation platform. Their purpose is to take daring actions in direction of local weather change that defend public well being, scale back CO2 emissions, and improve air high quality.

And after navigating by way of their web site, we are able to verify that they’re certainly taking motion. Aclima has a featured “newsroom” the place they share present trade occasions and updates. Not solely does this display their dedication to creating constructive change, but it surely additionally positions them as a thought chief of their neighborhood.

Picture Supply: Aclima

Reporting trade information shouldn’t be solely an effective way to tell and interact your viewers, but additionally helps your crew join with trade consultants and decision-makers. And, since solely 20% of Individuals subscribe to digital information updates, sharing related information updates will construct belief along with your viewers. Aclima, you might have our content material advertising stamp of approval.

Shelf Engine

Yearly, 119 billion kilos of meals is wasted in the USA, including as much as about 130 billion meals and over $408 billion in worth. Clearly, this can be a downside that must be addressed, and Shelf Engine is taking motion.

Shelf Engine forecasts and orders extremely perishable meals for grocery shops with the assistance of their AI prediction engine. This expertise permits them to not solely assist retailers save money and time, but additionally reduce meals waste.

Shelf Engine is rocking the content material advertising recreation and constructing belief with their target market by providing a diversified content material portfolio. Website guests can discover the corporate’s constructive influence on retailers, suppliers, shoppers, and the atmosphere by trying out their:

Picture Supply: Shelf Engine

You’ve heard us say it 1,000,000 instances, however we’ll say it once more for the folks within the again – conserving issues contemporary with a number of types of content material goes to maintain your viewers . Standing out on-line and constantly publishing various subjects will at all times hold your viewers coming again for extra.

Ramp Up Your ClimateTech Content material Advertising

It goes with out saying that we’re happy with the ClimateTech content material advertising we’ve seen thus far. By serving each the atmosphere and the wants of their audiences, these ClimateTech firms are making a significant constructive influence on the world round us.

Are you prepared to start out rising your enterprise with content material advertising? Publish content material that educates and engages your viewers. Get began right this moment by trying out our weekly weblog content material service, or schedule a free session now to be taught extra!