Rapper Dave reveals us the triangular ‘form of soccer’s future’ for Unusual’s EA Sports activities rebrand

Unusual has introduced in rapper Dave – who wowed the nation on the Brit awards a few years in the past with a efficiency about what it’s wish to be Black and British right this moment – to have the identical impact on the EA Sports activities viewers.

Dave narrates a chunk on the place of EA Sports activities FC on the pitch and in tradition, bringing within the triangular form of the brand new emblem for good measure.

EA Sports activities unveiled a brand new world “FC” soccer platform this week, based mostly across the triangle form that has been acquainted to EA sports activities gamers for years.

The launch has already been performed out this week on the social media accounts of well-known footballers from David Beckham to Erling Haaland, and with logos making appearances in numerous kinds at soccer video games across the nation.

This spot is extra straight aimed toward gamers, bringing in a grass roots appreciation of the power of the followers, with assist from Dave’s star high quality.

MAA artistic scale: 7