AI’s Influence on Advertising and marketing Might Be Getting Simpler to Quantify
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What number of CMOs can cite tangible examples of how AI drove enterprise outcomes, both high line or backside line? Most likely not many. CMOs are already struggling to defend their division as a result of they will’t show how their workforce generates income. Quantifying the influence of AI, a lot much less establishing causal hyperlinks between investments in advertising and marketing AI and enterprise progress, looks as if an inconceivable activity.
This was the raison d’être of the Consortium for AI Personalization, an formidable analysis undertaking fashioned late final 12 months by 5 entrepreneurs and the commerce affiliation MMA International.
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