MullenLowe hires new London-based international inventive director from Bogotá, Colombia

Carlos Andrés Rodriguez is MullenLowe’s new international inventive director, primarily based in London. Till September 2022, Rodriguez was at David Bogotá, which he joined when it was arrange by WPP two years in the past. Earlier than David, he had been at MullenLowe since 2008, together with a stint at DLKW Lowe in London.

Rodriguez is finest identified for the “Rivers of Mild” marketing campaign for the Colombian Ministry of Defence, which received Black Pencil of the Decade at D&AD. He’s additionally received Innovation and Titanium Grand Prix at Cannes.

It’s laborious to gauge the contribution of those sort of inventive administrators, however Rodriguez replaces Alexandre Okada, who left for Havas Lynx Group in February, so it should be a job that wants filling – even when it’s largely to maintain Unilever comfortable.

He’ll report back to UK CCO Nicky Bullard for UK enterprise and to group CCO Jose Miguel Sokoloff, for worldwide enterprise.

Rodriguez mentioned: “Coming again to MullenLowe, a community I do know and love, is like coming residence. I really like this trade and attending to work with the community once more, to push one another to be higher, will result in transformative concepts that may have an unlimited influence on our shoppers’ manufacturers and enterprise.”

Bullard mentioned: “We’re so excited to be welcoming the world-class expertise that’s Carlos to the London workplace. His electrical power and outrageous expertise are a large addition to our division, our company and our community.”