Miranda Lambert Shills in an ‘Untamed’ Means for Lone River Ranch Water

“I don’t do a ton of partnerships, however I used to be drawn to Katie’s story and located so many similarities with my very own,” Lambert mentioned in a press release. “I’m a storyteller at the beginning, and that’s precisely what Katie got down to do with this model. Lone River was constructed on honoring her household’s roots and sharing an genuine lifestyle in West Texas. I’m excited to see what sort of noise us Texas ladies could make collectively.”

Brown referred to as Lambert “the embodiment of the trailblazing spirit that constructed our enterprise” who has “performed such an necessary half in modernizing the beliefs of the American West.”

The most recent advertisements–from the company the place Brown received her begin as an account director–hype the margarita-style line extension, referred to as Ranch Rita, and its new selection pack. The brand new advertisements will seem on broadcast TV, streaming providers, digital and social platforms. Acquired by liquor conglomerate Diageo in 2021, Lone River has additionally labored with Austin-based GSD&M on earlier initiatives.