Patagonia founder takes the 2023 Cannes LionHeart award

Yvon Chouinard, founding father of the world’s favorite accountable clothes model, Patagonia, will likely be awarded the 2023 LionHeart prize on the Cannes Pageant in June.

Patagonia celebrates its 50^th birthday this yr, and whereas goal is likely to be seen as a pattern at Cannes Lions, for Chouinard, it’s a lifestyle. Final yr he fell off the Forbes wealthy checklist after he positioned all the $3bn firm in a belief, with all income going to struggle local weather change.

Chouinard stated: “Each a part of the Patagonia enterprise, together with the worth we create, is linked to our goal. Receiving the popularity of the LionHeart award sends the message that creativity is usually a highly effective pressure within the work to save lots of our dwelling planet. The inventive trade is uniquely positioned to paved the way in formidable enterprise practices and to encourage individuals all over the place to behave now.”

Philip Thomas, CEO, Ascential Futures and chairman of Cannes Lions, stated: “Yvon Chouinard embodies the aim of the LionHeart award and we’re humbled to have the ability to provide the platform of Cannes Lions to enchantment to the world’s communicators to assist his trigger. His work is an inspiration to us all and we sit up for honouring him in June.”

Earlier recipients of the LionHeart award embody a mixture of the personalities from Malala Yousafzai and Bono to Al Gore and Richard Curtis.