B&Q nails down low costs in newest work from Unusual

Easter is historically the massive DIY weekend, and B&Q has invested in one other fashionable movie, this time to advertise its dedication to low costs within the face of the price of residing disaster.

The advert is supposed to mirror the monetary struggles that UK clients are going through. Filmed the wrong way up, a spread of dearer hanging objects are reduce down in order that they fall away, till simply the cheaper objects – those which have been “nailed down” by B&Q – stay to kind the form of a hammer.

Tom Hampson, advertising and marketing director at B&Q, mentioned: “Spring is at all times an necessary time of yr for our clients. With rising costs throughout family payments, we all know the dynamics shall be completely different this yr, however we nonetheless need to assist our clients benefit from spring. That’s why we’ve nailed down costs on lots of of important spring merchandise..

Unusual’s metaphor is a bit laboured, however it’s bought plenty of visible affect and the soundtrack will guarantee it stands out.

MAA inventive scale: 6