Two sorts of salad | Seth’s Weblog

A helpful metaphor for freelancers and small companies.

Each good restaurant ought to have two completely different salads on the menu.

The boring salad is the common sort. It’s there for individuals who know that they need a dependable, repeatable, unremarkable salad. It’s the secure a part of a secure meal. It would remind them of their childhood or it’s merely the inspiration for a pleasant night with none rigidity across the meals.

The fascinating salad is an opportunity for the restaurant to deliver shock, delight and care to the one that orders it. It’s exceptional in the best way it combines surprising parts, and though the elements it makes use of make it accessible to individuals who have cautious diets, it’s nonetheless extraordinary, and value what it prices.

An interesting salad is a marvel. It’s not that onerous to create, however it demonstrates the fervour of the one that produced it in a memorable, virtually emotional approach.

Too typically, freelancers find yourself providing only a boring salad. It feels safer than getting rejected. Or they faux to supply an enchanting salad, however on the finish, they lose their nerve and easily cost greater than they need to for a boring salad that’s pretending to be fascinating.