SNCF passengers go ‘wild’ and let the prepare take the pressure

Steppenwolf’s “Born to be Wild” is the worldwide anthem of the open highway, however on this spot for SNCF by Rosa Paris, it offers the soundtrack to a bunch of prepare travellers who revel within the freedom to dwell their finest lives, whereas a pair of grumpy bikers will get caught in site visitors.

It’s the primary marketing campaign for the SNCF Voyageur group, which brings collectively numerous components of the French rail community and runs 15,000 trains serving 2,500 locations each day.

Olivier Reinsbach, director of communications for SNCF Voyageurs, mentioned: “We needed to make use of this primary marketing campaign to affirm our conviction that trains are the brand new freedom, a superb answer for assembly individuals’s wants for mobility whereas defending the planet.”

Delphine Drutel, vice chairman of Rosa Paris, mentioned: “Utilizing an iconic tune related to highway journeys, was, for us, one of the simplest ways for example this transition from yesterday’s freedom to right this moment, to point out the enjoyment, the encounters, and the values of sharing and discovery that we affiliate with journey.”

Advert Internet Zero this week launched a bid to get delegates to journey to Cannes by prepare this yr: the carbon impression is 30 instances lower than a flight, and it’s solely 9 hours from St Pancras to the centre of Cannes.

Rosa Paris’ advert would possibly nicely assist their trigger.

MAA artistic scale: 7