Which eCommerce Platform Ought to You Select?

• Posted in Conversion Charge Optimization

One of many greatest points dealing with people serious about creating a web-based retailer is the query of which platform they need to select.

Two of the largest platforms come to thoughts simply – Shopify and BigCommerce.

Whereas each platforms are superb of their rights, they outshine one another in particular classes.

On this article, I’ll examine Shopify and BigCommerce face to face, and I’ll take a deep dive taking a look at their pricing, apps/integrations, themes, buyer assist, analytics, and many others.

Introduction To Shopify (a fast overview)

Shopify is an all-in-one e-commerce platform permitting companies to create and handle on-line shops. It affords a wide range of options, equivalent to customizable templates, fee and delivery integrations, advertising instruments, and buyer administration capabilities.

Shopify is designed to be user-friendly and accessible to companies of all sizes, from small startups to massive enterprises. It affords numerous pricing plans to swimsuit totally different wants and budgets, in addition to a variety of third-party apps and integrations that can be utilized to increase its performance.

General, Shopify is a strong and versatile platform that may assist companies of all kinds and sizes to determine a profitable on-line presence and develop their gross sales.

Shopify was based in 2006 by Tobias Lutke and Scott Lake. In accordance with BuiltWith, Shopify has 4 283 549 reside websites and a further 2 286 892 websites that used Shopify traditionally.

Did You Know? – Shopify Capital was launched in 2016, and since then has supplied over $2 billion in funding to Shopify retailers with a most advance of $2 million.

Introduction To BigCommerce (a fast overview)

BigCommerce is a number one eCommerce platform that empowers companies massive and small to construct, handle, and scale their on-line shops with ease.

BigCommerce supplies a complete and pleasant set of instruments/integrations that make creating a web-based retailer simple.

With customizable templates, superior reporting capabilities, a number of gross sales channels, and safe fee processing, BigCommerce affords a one-stop store for budding entrepreneurs and companies.

BigCommerce was based in 2009 by Eddie Machaalani and Mitchell Harper. In accordance with Builtwith information,  BigCommerce has 47,455 Dwell web sites on the platform and extra 98,049 web sites that used it traditionally.

Did You Know? – Only a month earlier than BigCommerce’s IPO, Intuit provided to purchase the platform for $1.5 billion. 

Shopify vs BigCommerce: Which is the most suitable choice?

When deciding on which ecommerce platform to host a web-based retailer, there are a few standards companies have a look at, and it’s based mostly on these classes I’ll be evaluating Shopify and BigCommerce.

Right here’s a fast overview earlier than diving into extra particulars.

Shopify Vs. BigCommerce: Pricing

Once you navigate to Shopify’s pricing web page, you’ll see 6 pricing plans damaged into two classes.

The primary pricing class incorporates the essential plan;

•  $32 month-to-month however $1 for the primary three months. 
• Fundamental stories.
• As much as 1000 stock places.
• 2 workers accounts.
• You possibly can add limitless merchandise to your retailer.
• A number of gross sales channels.
• 247 assist.
• Routinely ship deserted cart emails to customers
• Reward card obtainable.
• Free SSL certificates
• Translate your retailer into a number of languages.
• You possibly can set totally different costs for a similar product throughout a number of worldwide markets.
• You possibly can filter and group your clients into a number of teams and segments.

The second plan on this first class is known as Shopify, and it contains every little thing above plus;

• $92 month-to-month, $1 for the primary 3 months.
• Skilled stories.
• As much as 1000 stock places.
• 5 workers accounts.
• Automate handbook duties and construct workflows.

The third plan on this first class is known as Superior and it contains every little thing within the first two plans plus;

• $399 month-to-month, $1 for the primary 3 months.
• Customized report builder.
• As much as 1000 stock places.
• 15 workers accounts
• Third-party calculated delivery charges.
• You possibly can estimate and accumulate duties and import taxes at checkout to provide clients whole price readability and cut back your danger of returns and parcel refusals.

The second class of pricing plans begins with the ‘Starter bundle.’

• Get 3 months of the starter bundle for $1; then month-to-month, it’s $5.
• Promote merchandise by way of merchandise and messaging apps.

The second pricing plan on this class is Shopify Plus

• Begins at $2,000 month-to-month.
• 24/7 precedence technical assist by telephone, e mail, or reside chat
• Platform data and business insights by way of the service provider success program
• Personalised migration, launch, and account administration assist at no additional price
• Platform customization with over 8,000 apps and a whole lot of Shopify Plus Companions and Licensed Apps.

The third pricing plan on this class is the Shopify commerce elements.

• Pricing is mounted on the elements you need in your retailer, so you must contact gross sales for extra particulars.

Subsequent up is BigCommerce.

BigCommerce has 4 pricing plans, customary, plus, professional, and enterprise.

Normal pricing plan;

• Billed $29 month-to-month when you’re paying yearly, $39 when you’re paying month-to-month.
• 0% further transaction charges when utilizing main fee gateways.
• Limitless merchandise, file storage, and bandwidth.
• Limitless workers accounts.
• This pricing plan comes with a web-based storefront.
• You possibly can create as much as 3 multi-storefront to handle extra manufacturers; every further storefront prices $30.
• You possibly can join your retailer to Amazon/eBay/Walmart.
• Attain extra clients and enhance gross sales by connecting your retailer to Fb store and Instagram checkout.
• Options skilled reporting instruments, accepts fee in over 100 currencies, Apple Pay, Google Pay, Amazon Pay, single web page checkout, real-time delivery quotes and many others. 
• It options as much as 4 stock places.

Plus pricing plan:

• You’re billed $79 month-to-month when you’re paying yearly, $105 when you’re paying month-to-month.
• Similar options as the usual pricing plan and likewise.
• It permits multi-storefronts of as much as 5 with a value per further storefront of $50.
• You possibly can section your clients for pricing, product entry, and promotions.
• It has an deserted cart saver device that routinely sends customers who deserted their carts a sequence of emails to finish their orders.
• At this pricing plan, your buyer’s procuring carts are saved to their account, so in the event that they change gadgets, their cart continues to be there.
• Shops the billing and delivery info on returning clients. This improves the shopper expertise.
• It options as much as 5 stock places.

Professional pricing plan:

• You’re billed $299 month-to-month when you’re paying yearly, $399 when you’re paying month-to-month.
• Similar options because the plus pricing plan and likewise.
• It permits multi-storefronts upto 8 with the worth per further storefront at $100.
• Google buyer critiques are activated at this plan.
• Consumers can simply and dynamically filter merchandise. This elevates the procuring expertise.
• It additionally options customized product filtering. This implies
• Options as much as 8 stock places.

Enterprise pricing plan:

• You’ve acquired to contact gross sales for the pricing at this degree.
• It permits multi-store entrance, however you’ve acquired to contact gross sales for a customized plan. Per further retailer, it prices $100.
• It options customized pricing on the SKU degree.
• At this pricing degree, you’ll be able to sync information from third get together techniques equivalent to ERPs into BigCommerce.
• Encompasses a customized variety of stock places.

Verdict: It’s a tie

Shopify Vs. BigCommerce: Integrations/Apps

In its app retailer, Shopify has over 8000 apps. Each app on the Shopify app retailer goes by way of a 100-checkpoint evaluate earlier than its launch on the app retailer.

The explanation for these apps is so as to add options and improve retailer efficiency, however apps that work on the entrance finish are likely to have an effect on web page velocity which is a crucial issue for Website positioning. Maintain that in thoughts when putting in apps.

In Shopify’s app retailer, there are premium apps and free apps.

Examples of free apps embody Shopify Inbox, multi-currency converter Hero, Shopify Search, and discovery, and many others.

It additionally contains some apps which have a free plan and likewise paid plan at a sure threshold.

Examples embody; bill Falcon, Printify: print on demand, Zendrop, Klaviyo, and Mailchimp (all embody free plans).

Free Apps	Apps with paid plans
Shopify e mail	Loox product critiques and images (14 days free trial)
Purchase button channel	Spocket – US and EU dropshipping
CJdropshipping	DRINKS
Product evaluate	Customily product personalizer
LinkPop	Twilio: Order alert and Bulk SMS
Shopify translate and adapt	Upcharge: Surcharge and charges

Shopify teams its over 8000 apps into 6 classes;

• Discovering merchandise – to supply for merchandise.
• Promoting merchandise – to help with promoting the gadgets in your retailer.
• Orders and Delivery – to help with taking buyer orders and delivery particulars.
• Retailer design – to reinforce your retailer’s appear and feel.
• Advertising and marketing and conversion – to assist with advertising and enhance gross sales.
• Retailer administration – to assist maintain the shop secure and functioning optimally.

When you’re in search of a specific app for a particular operate, you’ll be able to simply discover the app as a result of the class names are fairly clear to grasp.

Subsequent up is BigCommerce.

BigCommerce has over 1000 apps in its app retailer. That it has fewer apps than Shopify doesn’t imply person wants aren’t being met sufficiently.

There are a variety of free and paid apps you could find on the BigCommerce app retailer.

Examples of free apps embody; Mailchimp, Quickbooks On-line, and Buybuttons.

Examples of paid apps embody; Shipstation, Justuno, and ShipperHQ.

 BigCommerce has its apps divided into 20 classes. Once you click on on any class, you’ll see subcategories beneath.  The naming conference right here is extra particular and may help you discover related apps quicker.

• Accounting and Tax
• Analytics & Reporting.
• B2B/Wholesale
• Catalog and order administration
• Checkout.
• CMS and internet hosting
• CRM and customer support
• Knowledge switch/Migration companies.
• ERP
• Financing
• Advertising and marketing
• Merchandising
• Cellular
• Funds & Safety
• POS and in-store
• Product and delivery safety
• Product sourcing and gross sales channel
• Delivery and achievement
• Web site Instruments

One other manner BigCommerce’s class stands out is that it tells you what number of apps whole are within the retailer and what number of per class.

Verdict: Shopify has extra apps that you would be able to select from, so if versatility and multitude of selection be just right for you, go together with Shopify.

Shopify Vs. BigCommerce: Platform Website positioning

Each eCommerce retailer desires to make gross sales, so that they run advertisements to herald visitors. Media shopping for can shortly change into costly, particularly if it’s not completed proper otherwise you’re lacking some ideas and tips. 

That is the place Website positioning is available in. Website positioning is just not low-cost, however when completed accurately, it brings in that free natural visitors for so long as potential, not like paid advertisements that may lower deep into your income.

Shopify limits the modifying of its URL construction, elevating a pink flag on how Website positioning-friendly Shopify is.

How a web page’s URL construction is outlined helps with Website positioning efforts or makes it inconceivable to realize.

By default, once you add merchandise to a Shopify retailer, it contains the gathering folder within the URL construction, which isn’t Website positioning pleasant.

Right here’s a tough instance; 

https://deecream.com/collections/physique/merchandise/softening-body-lotion-rose

This URL construction kind is horrible for Website positioning, some manufacturers on Shopify, like Gymshark have been capable of right this, and I’ll present you ways.

https://eu.store.gymshark.com/merchandise/gymshark-sharkhead-cap-terracotta-pink-ss23

To get this kind of URL construction;

Begin in your Shopify dashboard by going to On-line Retailer > Themes > Customise > Theme Actions > Edit Code > Snippets > product-grid-item.liquid:

Then take away the textual content that claims “inside: assortment”:

This could repair your URL hyperlink construction.

Observe: Identify your merchandise based mostly on a transparent description of the product, making the URL extra Website positioning pleasant. Including numbers or naming your merchandise with numbers diminishes your Website positioning efforts.

Subsequent up is BigCommerce.

BigCommerce, then again, has some particular Website positioning options proper out of the field;

• Optimized URLs — BigCommerce auto-populates Website positioning-friendly URLs for product, class, and different pages. Additionally they provide the choice to vary your URL settings.
• Distinctive URLs — To keep away from duplicate content material, they be certain that each web page has just one URL, so that you don’t get punished for duplicate content material.
• Microdata — They’ve constructed microdata, or “wealthy snippets,” into your product pages to reinforce your search outcome listings with info like rankings, pricing, model, and inventory ranges.
• 301 redirects and URL rewrites — When you rename a product, the auto-populated URL will alter to mirror the identify change (with out you tampering together with your theme’s code), and the previous URL can be redirected to the brand new URL. Automated redirects and rewrites assist search engines like google and yahoo perceive once you’ve made adjustments or moved pages in your website.
• CDN — Though there are various issues you are able to do to extend your website velocity, they’ve a  particular content material supply community at all times working within the background to make sure your website masses shortly for customers and search engines like google and yahoo (in spite of everything, website velocity impacts search rankings).

Verdict: BigCommerce has the higher Website positioning setup for any eCommerce website.

Shopify Vs. BigCommerce: Platform Themes & Design

Appears aren’t every little thing,  however they matter quite a bit relating to website design. Many website guests choose a web site’s credibility based mostly on its design.

Shopify has a complete of 126 themes. 11 are free, and 115 are paid. Primarily based in your business/area of interest, the themes are damaged into a number of classes.

Examples of classes embody; arts and crafts, child and youngsters, books, music and video, clothes, food and drinks, and many others.

 

Examples of the free themes embody; Refresh, Trip, Sense, and Daybreak.

Examples of the paid themes are; Macon, Impulse, Affect, and Empire. With a value vary of $180 – $380.

Among the options of the paid themes embody;

• Sticky header
• Again to high button
• Coloration swatches.
• Mega menu
• Inventory counter
• Retailer locator
• In menu promos, and many others.

The free themes on Shopify have restricted customization choices, not like the paid themes, which assist in depth customization equivalent to including animations, and many others.

Subsequent up is BigCommerce.

BigCommerce has a complete of 295 themes; 15 are free, whereas 280 are paid. The themes within the BigCommerce retailer are damaged down into collections and Business.

Examples of the free BigCommerce themes embody; Vault Pure, Vault Cool, and Vault Vibrant.

Examples of the paid BigCommerce themes embody; Hightech Toys, Area of interest Cosmetics, Tribes Sport, and Vogues Vogue.

The value vary of paid themes varies from ($150 to $300).

Verdict: It’s a tie, and that’s as a result of each platforms provide free and paid themes with choices for personalization. The deciding issue right here is you selecting which one you’re comfy with.

Shopify Vs. BigCommerce: Gross sales Limits

Shopify doesn’t have gross sales limits throughout any of its plans. This implies in case you are paying $5 for the starter plan and making gross sales with thousands and thousands in income, all is sweet and wonderful.

The identical can’t be stated for BigCommerce.

With BigCommerce, your gross sales are restricted to $50,000 on the ‘Normal’ plan, $180,000 on the ‘Plus plan, and $400,000 on the ‘Professional’ plan. Gross sales limits are described as ‘customized’ when you’re on BigCommerce Enterprise (i.e., they’re negotiable).

All these limits are calculated on a trailing 12-month foundation.

When your gross sales start to exceed the restrict, listed below are the provisions made by the BigCommerce workforce;

“There may be a further 1,000-2,000 order restrict per plan that customers can go over earlier than being pressured to improve. Throughout this time, customers will obtain notifications about upgrading their plan as they’re over the restrict. However we won’t forestall further orders from coming by way of till they exceed the extra 1,000-2,000 overage order supplied.”

Verdict: Shopify wins right here. Imposing a gross sales restrict per pricing tier by BigCommerce doesn’t look good and may come off as an underhand manner of forcing website customers to improve.

Shopify Vs. BigCommerce: Gross sales Channels

Shopify affords a number of gross sales channels for all of its pricing plans. Out of your Shopify dashboard, you’ll be able to maintain observe of all of your merchandise, orders, and clients.

Out there gross sales channels embody;

• Your Shopify-hosted area.
• Store channel.
• Fb – publish and promote immediately from the store tab in your retailer’s Fb web page.
• Purchase button – this lets you hyperlink to your web site aside out of your Shopify area identify.
• Instagram – Tag your merchandise in your Instagram posts and promote from there.

Observe: Extra on-line gross sales channels can be found for Shopify from third get together app builders and will be added from the  Shopify app retailer.

You may want to vary your retailer’s settings earlier than including a gross sales channel due to particular eligibility necessities.

In case your retailer isn’t eligible for a gross sales channel, then the channel seems as Unavailable in your Shopify admin. Click on You possibly can’t add this channel to see why your retailer isn’t eligible.

Examples of gross sales channel apps by third Get together builders;

• eBay (free to put in).
• Wanelo (free to put in).
• Amazon channel (free to put in).
• Tiktok (free to put in).
• Pinterest (free to put in).

Subsequent up is BigCommerce

BigCommerce has a complete of 60 gross sales channels with 25 being marketplaces whereas multichannel listings make up 33.

Underneath the marketplaces, 5 are free, and they’re;

• Maven Messenger.
• Reverb.
• Commerce runner.
• Syncee.
• Avasam.

This implies all you must do is set up these free marketplaces and begin promoting your merchandise.

Examples of paid marketplaces embody;

• Google Buying by gross sales and orders.
• Amazon, eBay, Walmart, and Google by Codisto.
• Walmart connector by CedCommerce
• Sears connector by CedCommerce

Observe: Amazon, eBay, Walmart, Level of Sale, Fb, and Instagram can be found for each pricing plan.

Verdict: It is a tie, each platforms provide sturdy gross sales channels to spice up your on-line retailer’s progress.

Shopify Vs. BigCommerce: Cost Gateway

Shopify has its distinctive fee gateway referred to as ShopPay, which is barely obtainable to shops in sure nations and it additionally boasts over 100 integrations with different fee gateways within the case the place Shopify Funds isn’t obtainable.

International locations the place Shopify Pay is accepted;

• Australia
• Austria
• Belgium
• Canada
• Czechia
• Denmark
• Finland
• France
• Germany
• Hong Kong SAR
• Eire
• Italy
• Japan
• Netherlands
• New Zealand
• Portugal
• Romania
• Singapore
• Spain
• Sweden
• Switzerland
• United Kingdom
• United States

To be taught extra in regards to the specifics of every nation: Supported nations

Shopify integrates with over 100 fee gateways, and it’s grouped into areas and nations.

This implies a fee gateway that works for Angola won’t work in Nigeria.

Listed here are some examples of fee gateways integrations;

• Skrill
• Payooner checkout
• Fasterpay
• Reepay Checkout
• Revolutpay
• Ocean fee
• Bitpay
• G2A pay

To be taught extra in regards to the fee gateway per your nation or area, use this hyperlink.

A serious benefit of a number of fee gateways is that they permit customers a number of choices as an alternative of abandoning their carts.

Observe: When utilizing different fee gateway choices, You’ll be charged a 2% payment on all Fundamental Shopify plan transactions, 1% on the usual Shopify plan, and 0.5% on the Superior Shopify plan. When you resolve to make use of Shopify Pay, you’ll be able to keep away from these transaction charges. 

Subsequent up is BigCommerce

Bigcommerce has over 65 fee gateway integrations obtainable out-of-the-box, serving 100+ nations and over 250 native fee strategies. Additionally they provide integrations to the preferred digital and cellular wallets, equivalent to Apple Pay, Amazon Pay, Venmo, and extra.

All of the fee gateways don’t have the identical options;

• Seize – to authorize transactions.
• Refunds – means that you can course of refunds
• 3D safe – further safety layer
• Multi-currency – helps a number of foreign money transactions.
• Saved bank cards – means that you can safely retailer customers’ bank cards in case they return to buy once more.
• Embedded checkout – means that you can course of funds on headless shops.
• Supported nations – are listed by nation codes.

Listed here are the supported fee gateways and the nations the place they work.

To be taught extra in regards to the particular BigCommerce fee gateways in your nation, see this web page

Observe: No further transaction charges throughout all of the pricing plans.

Verdict: It’s a tie; each platforms present ample fee gateways for his or her customers.

Shopify Vs. BigCommerce: Reporting and Analytics

Shopify has a reporting construction for all of its fee plans. From Shopify Lite as much as Shopify Plus.

For Shopify Lite, you’ll get the next;

• Fundamental analytics web page view
• Finance stories (together with taxes and funds)
• Product analytics

For the Shopify starter plan, you’ll get every little thing above plus;

• Dwell view analytics stories.
• Acquisition stories
• Conduct stories (5/6)
• Advertising and marketing stories (⅕)

For Shopify, you’d get every little thing in Shopify starter plus;

• Order stories – helps you perceive your retailer’s order quantity
• Gross sales stories – you’ll be able to view gross sales by months, by channel, and many others.
• Retail gross sales stories – when you promote in individual, then you’ll be able to view stories from the POS
• Revenue stories – achieve insights into your prices, margin, and income.
• Buyer stories – achieve insights into who your clients are and the way they work together with your enterprise.

Superior Shopify and Shopify Plus have the identical options as Shopify above, together with;

• Capability to create customized stories

When you began utilizing the Shopify platform with the essential plan, when you ought to improve to the Superior plan, then your further stories on this new plan will present information from the time you began utilizing Shopify.

This implies when you began utilizing primary Shopify in January and also you upgraded in April to the superior plan, you’ll get further stories ranging from January.

In case your retailer’s efficiency questions can’t be answered with the info obtainable in Shopify’s analytics, then you need to use Google Analytics. Google Analytics enables you to observe guests, periods, and different buyer habits in your retailer.

Subsequent up is BigCommerce.

BigCommerce has an inbuilt analytics suite that incorporates 11 stories tailor-made to numerous features of shops on their on-line platform.

Right here’s a breakdown of the stories and what they imply;

• Retailer Overview Report — With this report, you may have overview entry into your complete enterprise throughout all key metrics, a view of your buy funnel, deserted carts, high merchandise, and gross sales by advertising channels.

 

• Actual-Time Report — Maintain observe of income, orders, and on-site guests second by second. Monitor in real-time the consequences of any e mail marketing campaign or new provide launched throughout social media channels.

 

• Merchandising Report — Maintain observe of gross sales by merchandise, all the best way right down to the SKU degree.

 

• Advertising and marketing Report — Entry your advertising exercise in a single place, detailed down to every e mail marketing campaign you ship.

 

• Orders Report — View all orders in your enterprise intimately with one-click entry to the assorted features of every order.

 

• Clients Report — View your progress in bringing new versus repeat clients to your enterprise. Click on by way of to view all buy habits of any buyer throughout their lifetime with your enterprise.

 

• Buy Funnel Report — Perceive the procuring habits of holiday makers to your website. Decide if persons are getting caught at numerous phases of the procuring expertise.

 

• Carts Report — Provides you perception into the merchandise persons are leaving of their carts. 

 

• In-Retailer Search Report — Uncover what your customers are in search of and tailor their expertise when utilizing your in-store search performance.

 

• Gross sales Tax Report — Maintain observe of which orders had taxes utilized to them, the jurisdiction of these taxes, and the speed that was used.

 

• Ecommerce Insights — This premium providing, which is offered individually, analyzes your retailer information, and makes strategies for enhancing your conversion fee and buyer loyalty.

 

When orders are available in from eBay, Amazon, Fb, and different gross sales channels, they’re included within the eCommerce analytics report.

 

Professional Tip: Google Analytics is a good device for understanding your shopper’s habits in your web site, creating customized segments, and doing an in depth evaluation of the place your customers are coming from, amongst many different capabilities. We strongly advocate you leverage this useful gizmo to enhance the BigCommerce Analytics capabilities.

Verdict: BigCommerce appears to have extra performance and ease of use than Shopify.

Shopify Vs. BigCommerce: Buyer Help

Getting access to assist is essential for any enterprise’s survival. The reason being easy; you don’t know know what sort of issues you’ll run into.

Shopify and BigCommerce provide these similar options in terms of buyer assist;

• 24/7 telephone assist
• 24/7 reside chat
• Assist Heart
• Help discussion board
• E-mail
• Video tutorials
• Superior specialist assist

Shopify’s assist middle web page is fantastically organized into a number of classes and good naming that makes it simple to seek out what you’re in search of.

Shopify affords round the clock assist, however they require clients to try DIY options earlier than offering entry to actual contact particulars. 

Whereas telephone assist is offered for choose nations, these not on the listing aren’t supplied with steerage on who to contact. 

However, many shoppers have reported receiving wonderful customer support from Shopify, even with out telephone assist.

BigCommerce, then again, the assistance middle web page leads with the neighborhood after which breaks up into necessary sections like;

• Knowledgebase
• Group
• Concepts, and many others.

BigCommerce affords 24/7 assist by way of telephone, reside chat, and e mail, however you’ll must fill out a kind and evaluate DIY strategies earlier than getting access to contact info. 

When you require additional assist, there’s an choice to skip this step. On a constructive observe, BigCommerce has a repute for offering top-notch assist, with roughly 90% of points resolved on the primary name.

Verdict: BigCommerce wins on this class.

Remaining Ideas

Nevertheless you need to have a look at it, there are particular classes the place BigCommerce performs higher than Shopify and vice versa.

The ultimate determination rests on you; it’s not about BigCommerce vs. Shopify, however how nicely every platform performs and, extra importantly, within the classes related to you.

This ought to be the yardstick you utilize in selecting the platform for creating your on-line retailer.