iHeartPodcast Community Broadcasts First-Ever Influencer Summit Bringing Right this moment’s Main Creators and Manufacturers Collectively to Talk about the Way forward for Podcast Promoting

NEW YORK — The iHeartPodcast Community introduced at this time an industry-first Influencer Summit the place a few of the most profitable podcast creators will open the mic and train entrepreneurs the artwork of podcast promoting on Wednesday, April 26, 2023, on the iHeartMedia govt places of work in New York Metropolis. The hands-on academic occasion will function numerous podcast authorities such because the wildly in style media persona and founding father of The Black Impact Podcast Community, Charlamagne tha God; the lady behind the profitable “Stuff You Missed in Historical past Class” podcast, Holly Frey; and esteemed journalist, writer and Co-Founding father of Pushkin Industries, Malcolm Gladwell, joined with at this time’s greatest entrepreneurs to elucidate why podcasting is rising quickly and the way manufacturers have to adapt, make investments and create audio promoting that resonates with podcast followers.

“Podcasters are essentially the most inventive, fastest-growing, numerous wave of influencers to hit content material and advertising in years – simply as influencer advertising extra usually was changing into a key new method to attain audiences. This occasion got here collectively as a result of our podcast creators are deeply invested within the manufacturers and promoting that turn out to be a part of their reveals, that they requested us to provide them an opportunity to sit down down with entrepreneurs at scale and speak about what makes host-read inventive work,” mentioned Conal Byrne, CEO of the iHeartMedia Digital Audio Group. “What actually differentiates podcasting and our iHeartPodcast Community from different mediums is that creators and followers count on the promoting to be endemic to the reveals, usually voiced by the hosts and genuine to the listening expertise. It is a likelihood to roll up our sleeves and co-create, collaborate and showcase the simplicity, pace and inventive potential of podcasting.”

The iHeartPodcast Community, the main podcast writer globally based on Podtrac, is dwelling to a few of the greatest podcast creators with greater than 800 iHeartPodcasts, all that are influencer-driven, throughout all kinds of genres from enterprise, sports activities, spirituality and know-how to leisure, household, comedy and true crime – and every little thing in between. In accordance with eMarketer, prior to now two years podcasts and influencers have been the quickest rising promoting channel for entrepreneurs. (68% and 58% advert spend development respectively in 2023 vs. 2021.)

The occasion will function workshops and provocative, forward-thinking discussions about the way forward for podcast promoting with iHeart’s strongest podcast influencers and modern leaders in advertising to bridge the hole between creators and types. In breakout classes, creators like Malcom Gladwell will join with manufacturers on easy methods to perceive his viewers and create a spot that pulls listeners in; whereas host Holly Frey of the profitable “Stuff You Missed in Historical past Class” podcast will placed on a masterclass in podcast advertising. Different subjects will embody easy methods to do nice audio influencer advertising, easy methods to choose creators, easy methods to collaborate with podcast influencers, easy methods to measure their influence on campaigns and extra.

“When you can have expertise similar to Will Ferrell, Paris Hilton, Bethenny Frankel, Wilmer Valderrama and different influential hosts as your inventive accomplice, think about the probabilities and the way highly effective your podcast marketing campaign will probably be,” mentioned Gayle Troberman, CMO of iHeartMedia. “This will probably be a breakthrough second for the advert {industry} to see why podcasting is the quickest rising medium with the bottom ad-skipping charges of any medium.”

“Audio storytelling has proven itself to be such a strong medium over the previous few years. At Pushkin Industries, in partnership with iHeartPodcasts, we’ve been in a position to be part of that – creating and empowering a few of the finest creators at work at this time in podcasting,” mentioned Gladwell. “Connecting these creators with precisely the appropriate model companions is the opposite aspect of the coin – a important a part of our function – and we are able to’t wait to focus laborious on that as a part of the iHeartMedia summit.”

“Podcasting has been such a terrific house for Black creators and the Black Impact Podcast Community to make an influence whereas retaining inventive imaginative and prescient, particularly in relation to working with manufacturers,” mentioned Charlamagne tha God. “Throughout the previous two years, whereas we’ve constructed the Black Impact, iHeart has at all times been an superior accomplice, collaborating with us to assist manufacturers discover ways to begin conversations which might be necessary to our listeners, and to seek out methods to uplift and encourage new, numerous audiences on this wonderful medium.”

“One of many issues that retains me motivated is seeing how podcasting continues to quickly develop and develop, whereas nonetheless sustaining the intimate expertise for listeners. Collaborating with different iHeartPodcast creators and types at this occasion to seek out one of the best methods to create compelling podcast advertising for these listeners is thrilling,” mentioned Frey. “I’m wanting ahead to sharing my expertise of being a part of the ‘Stuff’ crew because it has reached new heights, in addition to gaining recent insights into how manufacturers and creators can collaborate much more successfully to ship unimaginable outcomes.”

Entrepreneurs desirous about becoming a member of the April summit on the iHeartMedia workplace in New York Metropolis can attain out to [email protected]

About iHeartMedia

iHeartMedia, Inc. [Nasdaq: IHRT] is the main audio media firm in America, reaching over 90% of People each month. iHeart’s broadcast radio belongings alone have extra shopper attain within the U.S. than every other media outlet; twice the attain of the following largest broadcast radio firm; and over 4 occasions the ad-enabled attain of the biggest digital solely audio service. iHeart is the biggest podcast writer based on Podtrac, with extra downloads than the following two podcast publishers mixed and has the primary social footprint amongst audio gamers, with seven occasions extra followers than the following audio media model, and the one totally built-in audio advert tech resolution throughout broadcast, streaming and podcasts. The corporate continues to leverage its robust viewers connection and unparalleled shopper attain to construct new platforms, services. Go to iHeartMedia.com for extra firm data.