Porsche and Atari Play Pong With a Drone and Electrical Automobiles

To indicate off the facility of its new Taycan electrical automobiles, Porsche Australia is reaching 50 years into the previous.

Mixing the retro and futuristic, the model teamed up with gaming firm Atari to recreate a model of the 1972 desk tennis recreation Pong, performed with two vehicles bouncing an AI-controlled drone flying 150 kilometers per hour between them.

DDB Group Melbourne created the “Taycan Arcade” marketing campaign, with Airbag Australia dealing with the technical manufacturing and path. The sport was performed with two geofenced automobiles in Victoria and filmed for a minute-long video shared throughout worldwide Porsche channels and thru activations at native dealerships and the Australian Grand Prix in Melbourne on April 2.

Beginning with a boot display paying homage to a basic Atari arcade cupboard, the movie exhibits the 2 vehicles—with plates studying participant 1 and participant 2—zipping round to music incorporating Pong’s easy sound results. It ends by revealing a model of the sport utilizing vehicles as an alternative of paddles that may be performed on-line.

“Porsche’s all-electric Taycan connects the model’s historical past with an electrical future,” Porsche advertising director John Murray stated in a press release. “In fact, relating to placing two Taycans to the take a look at, we wanted an concept as exhilarating and unique because the automobile itself.” 

Gamers can select from three problem modes and 4 colours of Taycan, with the prospect to succeed in a excessive rating leaderboard. The web site additionally hosts the marketing campaign video and hyperlinks to a showcase for the brand new vehicles inside Porsche’s web site.

“An engineering feat as outstanding because the Taycan deserves an formidable one-of-a-kind demonstration,” DDB Group Melbourne govt artistic director Psembi Kinstan stated in a press release. “Crafting an indication as elevated and exhilarating because the Taycan was our principal problem, however one which Airbag and world-renowned drone technicians at XM2 pulled off with aplomb.”