Adtelligent Joins IAB Canada’s Transparency and Consent Framework

Adtelligent has introduced their authorised standing as the most recent vendor to hitch IAB Canada’s Transparency and Consent Framework (TCF Canada), displaying the corporate’s dedication to constructing a extra clear and privacy-oriented promoting setting.

IAB Canada, the nationwide commerce affiliation and thought chief for the Canadian interactive advertising and marketing and promoting trade, in partnership with IAB Tech Lab and IAB Europe, introduced the launch of the Transparency and Consent Framework (TCF) for Canada on November twenty eighth, 2022.

Adtelligent appreciates its customers’ privateness and retains up with essentially the most related guidelines and laws on private information safety, absolutely informing individuals in regards to the processes for utilizing their information. Belief and transparency are what we anticipate from our enterprise companions and what we’re all the time prepared to offer. With any Adtelligent answer, customers are assured that their information is used simply as specified within the related agreements, and with this information, individuals may give their knowledgeable consent.

“Our inclusion as a vendor within the TCF Canada demonstrates our dedication in direction of moral and clear promoting,” mentioned CTO and Co-Founder Yurii Gorokhov. “By adhering to the framework’s technical specs and coverage tips, we intention to help clear information utilization communications and empower customers to handle their consent preferences. We’re proud to contribute to advancing digital promoting requirements, guaranteeing a shiny future for our shoppers and the complete trade.”

The added registration of Adtelligent to TCF Canada gives the digital promoting market with one other group that has confirmed its full compliance with current privateness guidelines and laws, thus elevating the general stage of belief in digital promoting in that nation.

About Adtelligent
Adtelligent is a world promoting expertise firm that gives in-house options permitting on-line media firms, digital gross sales homes, and advert networks to monetize their web sites and functions promoting stock successfully. The corporate provides applied sciences to handle supply-side companions (SSP) and demand-side companions (DSP). The corporate additionally has Header Bidding Platform, that streamlines the advert promoting course of and ensures advert income optimization. Adtelligent distinctive enterprise strategy delivers cutting-edge promoting applied sciences to greater than 20,000 publishers globally serving to them facilitate income progress and capitalize on the digital promoting market. Please see adtelligent.com/about/ to be taught extra about our programmatic promoting options.

About TFC Canada

The Transparency and Consent Framework Canada (TCF Canada) acts as a roadmap for publishers, expertise distributors, companies, advertisers, and digital entrepreneurs to make sure they’re working beneath applicable authorized functions for processing private information within the Canadian market. TCF Canada gives technical specs and coverage paperwork to assist gamers within the digital advertising and marketing and promoting ecosystem clearly and persistently talk with finish customers about their information use. It additionally gives a chance for customers to object and handle their consent preferences.