Ally Monetary’s Andrea Brimmer on Fairness in Sports activities Advertising and marketing

Within the first episode of Champions of Change, Adweek senior TV reporter Mollie Cahillane sits down with Ally Monetary CMO Andrea Brimmer.

There are manufacturers that discuss the discuss, and types that stroll the stroll. Throughout Brimmer’s tenure at Ally, the monetary firm has dedicated to a 50/50 media spend throughout males’s and girls’s sports activities, a pledge vastly superior by a first-of-its-kind cope with Disney earlier this 12 months.

On this episode, we hear how Brimmer’s collegiate soccer profession helped drive her need to create fairness within the sports activities and media panorama, find out how to break the cycle of underinvesting in girls’s sports activities and the way manufacturers and entrepreneurs can really change the sport.

Stream the brand new episode beneath, pay attention and subscribe on Apple podcasts or discover it on Spotify.