Exploring The Artwork Of Messaging

Advertising and marketing Podcast with Henry Adaso

On this episode of the Duct Tape Advertising and marketing Podcast, I interview Henry Adaso. Henry Adaso is an award-winning advertising and marketing chief with over 15 years of expertise. A former music journalist, he’s a pure storyteller and an progressive marketer. He’s at present head of promoting for CEMEX USA and the writer of three books, together with his newest The Artwork of Messaging: 7 Rules of Exceptional Messages (Or How one can Stand out in a Noisy World): a sensible information that helps entrepreneurs and entrepreneurs make clear their message and captivate their viewers.

Key Takeaway:

Messaging is a strategic factor of promoting, which might be elevated to the extent of artwork. To create efficient messaging, companies ought to perceive the essence of their product, service, or their model and what makes them completely different from others of their trade. It ought to give attention to the shopper, not the corporate, and will present how the shopper can be reworked and helped by the services or products by storytelling that connects with them.

Questions I ask Henry Adaso:

• [01:40] What’s been your entrepreneurial journey that form of introduced you so far?
• [02:43] Why you selected to name it the artwork of messaging? Why do you’re feeling it’s elevated to the extent of artwork?
• [03:54] The place do you first ship anyone to search for like “the place is your message”? , one thing that’s gonna actually makes a distinction?
• [05:33] How necessary is it to know the issues you’re fixing on your clients?
• [07:15] How do you flip one thing form of attractive that individuals don’t suppose it’s? Let’s say cement for instance.
• [09:29] So you have got a framework referred to as: BEST, are you able to clarify it?
• [13:50] How have you learnt you’ve nailed it with the best shopper if you’re attempting to affect?
• [15:15] How necessary is it for a corporation to have a central message or a core message?
• [16:54] So you have got a few workouts that enterprise homeowners or organizations can use. Are you able to clarify The Messaging Tower?

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