John Lewis shortlists three for trophy advert account

John Lewis has shortlisted three businesses – Saatchi & Saatchi, Wonderhood Studios and an as but unnamed crew from WPP – for its account previously with adam&eveDDB. At A&E John Lewis was arguably the nation’s most well-known advert account, regardless of being a comparatively small spender in comparison with different retailers.

John Lewis, which is going through hassle on all fronts, didn’t have that large a alternative. A&E declined to repitch whereas many others have or are competing for different retail accounts. New Industrial Arts, Mom and VCCP are concerned in a three-way tussle for Sainsbury’s. Unusual has B&Q whereas Leo Burnett and Fortunate Generals are equally conflicted.

WPP handles Boots, which could properly be seen as a competitor, however that’s by means of an entity known as The Pharm and the holding firm appears to have persuaded Boots and John Lewis that it may create one other quasi-independent entity.

Saatchi has a superb latest new enterprise file, with BT the shining instance, whereas Wonderhood, the company arrange by former Channel 4 and St Luke’s boss David Abraham with Alex Finest as CEO, has made a reputation for itself in a short while on shoppers together with Starling Financial institution and Motorway.