DTC manufacturers on TikTok put together for app’s potential ban

Dowling isn’t alone—many different DTC entrepreneurs don’t plan on altering their strategy to the platform till there’s extra information on the matter.

“My preliminary response is to sit down again and watch it play out—we will not change what the result shall be, we will solely be answerable for how we react to it and adapt to the information as a small enterprise,” mentioned Caitlin Money, founding father of Kinship Milk Tea, including that the model is “pretty new” to TikTok. 

Money added that it does appear to be the federal government is “getting extra critical” concerning the ban. Even so, she doesn’t assume there’s a lot for her to do till she has extra information. “We aren’t going to spend any much less time and vitality on TikTok than we presently do with the current information,” she mentioned. 

DTC plant care model Flourish has been on TikTok because the model rolled out a few 12 months in the past, and caters to the #PlantTok nook of the app. Lila Sullivan, its president and co-founder, mentioned she additionally plans to remain the course on TikTok till additional discover. “We do not need to make any dramatic modifications earlier than we see what’s actually about to occur,” she defined.

Different model leaders have related methods.

“We’re listening to how the story unfolds, however we’re presently staying the course of investing time/human sources into constructing our TikTok presence,” mentioned Becca Millstein, co-founder and CEO of tinned fish model Fishwife. “We imagine that TikTok is usually a highly effective supply of natural discovery and hope that we have now the chance to put it to use as such.”