Massive Platforms Can Elevate Marginalized Voices in Sports activities

A sporting occasion is nothing with out snacks like our favourite sodas and chips. However the reality is, our favourite snack manufacturers are doing much more behind the scenes than most of us are conscious of, particularly PepsiCo.

As senior supervisor of sports activities advertising and marketing at PepsiCo, Erica Smith is really devoted to her position. Smith’s mission at PepsiCo is to embody inclusion in sports activities on and off the court docket. A few of her duties embody creating purpose-filled sponsorships that help HBCUs and cross-league collaboration to leverage powerhouse partnerships that amplify each other and elevate up ladies in sports activities. Smith is personally answerable for PepsiCo’s WNBA sponsorships.

On this episode of Younger Influentials, Adweek digital editor and host Colin Daniels sits down with Smith to debate coordinating the NBA and WNBA All Star Weekends, her love for basketball and creating change that issues.

Stream the brand new episode beneath, or pay attention and subscribe on Apple PodcastsSpotifyStitcher or iHeartRadio.


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