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Mark Traphagen is Vice President of Product Advertising and Coaching for seoClarity. His earlier careers as a salesman after which a trainer had been wonderful preparations for what he does now. Mark’s deep dive into on-line advertising started about 14 years in the past when he was tasked with turning round a failing impartial bookstore. He took the shop on-line and developed practices of content material advertising, influencer relationships, distinctive customer support, and group constructing that introduced the shop to profitability in two years. Since that point he has devoted himself to studying what actually works for on-line enterprise success. He’s a wanted speaker at conferences corresponding to PubCon, State of Search, and SMX, and a featured author for main on-line publications such because the Moz Weblog, Search Engine Land, Advertising Land, and a VIP Columnist for Search Engine Journal.