Asahi Tremendous Dry appoints 180 Amsterdam to world inventive

180 Amsterdam has received a four-way pitch for Asahi Tremendous Dry, with a short to create a totally world marketing campaign for the Japanese beer model. The enterprise was beforehand held by Dentsu Artistic.

Asahi, which kicked off the pitch course of final September via The Observatory, plans to stress the beer as a premium product and to place it as impressed by trendy Japan.

Asahi was first developed in 1987 after the Japanese brewer was impressed by the recognition of rice wine sake to develop a crisp, dry beer that works nicely with meals.

In recent times, Asahi Tremendous Dry has achieved a extra world presence below the administration of Asahi Europe & Worldwide. The model has constructed various worldwide partnerships together with the Rugby World Cup 2023 (to be held in France this autumn) and UAE-based Metropolis Soccer Group, proprietor of 11 golf equipment together with Manchester Metropolis, New York Metropolis and Mumbai Metropolis.

Diana Simon-Bruns, world head of name at Asahi Tremendous Dry mentioned: “The group at 180 Amsterdam demonstrated the kind of recent built-in considering and collaborative spirit that we want. We stay up for working collectively to additional develop Asahi Tremendous Dry’s footprint all over the world.”