WPP Acquires Fēnom Digital – Advert Tech Every day

LONDON — WPP (NYSE: WPP) pronounces the acquisition of Fēnom Digital, one of many quickest rising digital transformation businesses in North America.

“Increasing our enterprise in high-growth commerce areas continues to be a excessive precedence for WPP as we enter 2023. The Fēnom workforce brings a confirmed monitor report of success paired with deep trade experience and I’m delighted to welcome them to WPP.”

Based by Dylan Runne three years in the past in New York, Fēnom Digital focuses on delivering enterprise commerce, order administration programs, provide chain, advertising and marketing, and buyer expertise options to retailers and types throughout North America. The corporate calls upon over 190 extremely expert technologists to ship options that drive greater than $5 billion of digital gross sales for shoppers yearly, together with Basset Furnishings, Casper, Crocs, David Yurman, GNC, PacSun and Snipes.

In 2022, Fēnom Digital achieved Salesforce Crest Companion standing and gained Salesforce Commerce Cloud Companion of the 12 months for “Finest Up and Coming Companion.”

Fēnom Digital will be part of WPP’s world-class, international commerce functionality inside Wunderman Thompson, which drives over $30 billion in GMV for manufacturers corresponding to Nestlé, Bosch and Microsoft. This acquisition is a part of Wunderman Thompson’s technique to assist shoppers drive development throughout all main digital routes to market in all main markets and can complement the 3500 commerce specialists inside the Wunderman Thompson group.

The announcement follows different latest Wunderman Thompson acquisitions within the commerce area together with Diff and Newcraft. These additional strengthened WPP’s general digital commerce capabilities and mirror the corporate’s ongoing funding into its commerce supply for shoppers as client wants proceed to alter. It’s aligned with WPP’s accelerated development technique, constructing on current capabilities within the areas of commerce and expertise.

Mark Learn, CEO of WPP, stated: “Increasing our enterprise in high-growth commerce areas continues to be a excessive precedence for WPP as we enter 2023. The Fēnom workforce brings a confirmed monitor report of success paired with deep trade experience and I’m delighted to welcome them to WPP.”

Neil Stewart, CEO of Wunderman Thompson Commerce & Expertise, stated: “We’ve been extremely impressed on the gross sales development Dylan and the Fēnom Digital workforce have achieved for his or her shoppers. Their experience enhances and strengthens the world-class Salesforce functionality that we have already got in North America. We’re trying ahead to bringing our mixed experience to service shoppers throughout a number of Salesforce clouds.”

Dylan Runne, CEO, Fēnom Digital, stated: “We couldn’t be happier to be becoming a member of the Wunderman Thompson household and bringing our best-in-class commerce options to the world’s main digital company. Wunderman Thompson’s commerce focus and breadth of capabilities and expertise open the door for Fēnom to speed up development and proceed executing on the imaginative and prescient of being the main international Salesforce Digital Transformation Company.”

About WPP

WPP is the inventive transformation firm. We use the facility of creativity to construct higher futures for our folks, planet, shoppers and communities. For extra info, go to www.wpp.com.