And the Oscar Goes to… Our 2023 Content material Advertising Awards

In spirit of 2023’s Oscar Awards, we’re naming 10 small companies that we imagine deserve recognition for the perfect content material advertising.

Each nice enterprise proprietor is aware of that committing to the perfect content material advertising practices can take your earnings to the subsequent degree. However what precisely are the perfect content material advertising practices? And how are you going to apply them to your individual enterprise to maximise your ROI?

We now have confirmed that the important thing to nice content material advertising is to prioritize consistency and experience. Sharing significant newsletters, weblog posts, and social media updates, could make a critical impression on the success of what you are promoting.

Not satisfied? We now have proof! Under, we’re recognizing 10 small companies that deserve content material advertising awards for not solely their dedication, but in addition their spectacular outcomes. And, we’re that includes the chilly laborious information to show it.

3…2…1…Motion!

Fast Takeaways

• Oberer Properties noticed a 26% rise in natural search and 110+ high rating key phrases on Google by committing to consistency 
• Contract Logix elevated search visibility from 11.55% to 12.17% by outsourcing content material creation
• Nutanix gained natural readership of virtually 35% by sharing partaking, genuine content material by way of their publication, The Forecast
• RevBoss constructed a research-based Search engine optimization technique to publish 100+ weblog posts and rank for 120+ key phrases

When firms are devoted to the perfect content material advertising practices, they’re assured to see progress and higher ROI.

10 Small Companies With The Finest Content material Advertising

With out additional ado, right here’s 10 examples of small companies that deserve content material advertising awards.

1. Most Constant: Oberer Properties

Oberer Properties, one among Ohio’s finest real-estate firms and semi-custom dwelling builders, takes the cake in terms of consistency.

After realizing their content material advertising technique lacked regularity and data-based analysis, Oberer partnered with Advertising Insider Group to develop a plan that promised outcomes. After an preliminary evaluation, key phrase analysis, technique conferences, and some months of publishing high-quality content material, Oberer noticed:

• 26% rise in natural search in comparison with 2021
• 17% improve in variety of net guests in comparison with 2021
• 6/10 high rating touchdown pages are weblog posts
• 110+ high rating key phrases on Google
• Important jumps in visibility, site visitors, and rating place

Not solely did Oberer’s site visitors improve, however so did their confidence. By posting content material constantly that resonated with their viewers, Oberer noticed critical outcomes that boosted their efficiency.

[From: How Oberer Homes Earned More Traffic, Rankings, and Leads with Our Content Marketing Service]

Take a look at: 5 Home Development Errors to Keep away from When Constructing a House in Dayton, OH

2. Most Significant: Televerde

Whereas consistency and high-volume are main gamers in content material advertising, success is difficult to return by with out posting significant content material. Gross sales and advertising specialists, Televerde, noticed a 4x improve in rating key phrases after prioritizing the connection their content material made with their viewers.

Between September 2020 and Might 2021, Televerde noticed a big improve in web site customers (28%), new customers (23%), and whole periods (42%). To not point out, the conversions from their “Contact Us” web page additionally noticed a powerful 65% leap.

Televerde discovered success by shifting their focus and sharing content material that supplied worth to their viewers. After they dedicated to delivering top quality content material, they noticed the perfect content material advertising practices improve each engagement and conversions.

[From: How Televerde Gained Double-Digit Increases in Traffic and Leads with Our Content Marketing Service]

Take a look at: 6 Most Socially Aware Firms in Enterprise In the present day

3. Most Resourceful: Contract Logix

Contract Logix, a B2B SAS firm, wanted an efficient technique to train potential purchasers about their contract administration software program. After studying concerning the energy of finest content material advertising practices, they dedicated to a technique that prioritized informative, persuasive content material. There was only one downside: they didn’t have the bandwidth to create new content material constantly.

That’s the place Advertising Insider Group is available in. Contract Logix determined that outsourcing content material creation made probably the most sense for his or her crew, and inside 18 months of working collectively, MIG and Contract Logix:

• Ideated 150 key phrases
• Accepted 136 headlines
• Delivered 85 1000-word articles

Consequently, Contract Logix gained an enormous quantity of site visitors from weblog posts, certified leads, and conversions:

• Search visibility elevated from 11.55% to 12.17%
• Site visitors elevated from 13.34% to 13.89%
• Common place elevated from 49.75% to 50.32%

By August 2022, Contract Logix had virtually 100 key phrase rankings in Google’s high 100. Who knew that outsourcing content material creation might be the important thing to success?

[From: How MIG Helped Contract Logix Supercharge Its Content Marketing Strategy]

Take a look at: What Is Contract Administration Software program?

4. Finest Development: Nutanix

In 2019, Nutanix created The Forecast, a publication that covers the most recent developments in cloud computing, expertise, and their impression on enterprise.

By sharing partaking, genuine content material by way of The Forecast, Nutanix has grown their viewers with natural Search engine optimization, social distribution, paid media, and free subscriptions. Their numbers say all of it:

• Nearly 200,000 distinctive guests
• 365,000+ web page views (137% YoY)
• 1,100+ publication subscribers (332% YoY)
• Natural readership of virtually 35%

By coupling their top quality content material with paid promotions, Nutanix has seen exponential progress in natural search site visitors.

All of their efforts earned them the title of “2020 Content material Award Finalist” for Finest General Editorial, Finest B2B Branded Content material, and Finest New Digital Publication. Nutanix’s fast progress from good content material advertising proves that it’s all well worth the effort.

[From: Nutanix Content Hub ‘The Forecast’ Wins Awards On Massive Growth]

Take a look at: Step-By-Step Information to Constructing a Non-public Cloud

5. Most Revolutionary: DivvyHQ

By combining thought management with a unusual, conversational voice, DivvyHQ, a B2B SaaS firm, discovered an modern technique to cater to the wants of their viewers. Ever since they utilized this method to their blog-focused content material, they noticed a 450% improve in natural site visitors.

Their partaking method to high-quality content material earned them:

• A number of hundred e mail subscribers
• Dozens of trials and leads
• 2.4x as many key phrase rankings
• Income earned exceeds prices by 7x

DivvyHQ realized that protecting their content material engine working is vital to success. Now they publish 4-5 new weblog articles per week and have an efficient content material advertising technique that delivers ROI.

[How Content Marketing Drives Traffic and Growth for B2B SaaS Companies]

Take a look at: Content material Calendar Examples from Manufacturers which can be Killing It in Content material Advertising

6. Finest Search engine optimization: RevBoss

RevBoss is aware of find out how to discover distinctive, personalised options to not solely their consumer’s issues, but in addition their very own. In addition they perceive the significance of a stable technique, and it reveals of their constant content material advertising efforts.

After working with MIG to construct a research-based Search engine optimization technique, develop an inventory of key phrases and weblog matters, and publish high-quality weblog posts to their web site, RevBoss surpassed their rivals with flying colours.

With 100+ weblog posts and 120+ high rating key phrases, RevBoss has not solely confirmed the facility of an Search engine optimization-based content material advertising technique, but in addition reaped its advantages.

[How RevBoss Earned 120+ Ranking Keywords and Surpassed Their Top Competitors on Google]

Take a look at: Outbound Advertising for Saas: What No One Is Telling You

7. Finest Technique: Intermedia

Intermedia, a unified communications firm, has been laborious on the advertising recreation for 4 years, and it reveals of their outcomes. In terms of the perfect content material advertising practices, Intermedia checks all of the packing containers:

• Up to date annual technique primarily based on their enterprise
• 2 new weekly weblog posts
• Hyperlink constructing by way of visitor posts
• Gross sales and govt crew webinars and interview-based articles
• Third-party PR Placements
• Zemanta content material promotion

Due to Intermedia’s long-term dedication to nice content material advertising, they compete with the strongest competitors out there. Whereas it appears to be like like a few of their rivals have a lot greater paid advertising budgets, Intermedia is outperforming them on Search engine optimization in lots of necessary topical areas as a result of their technique and consistency is paying off.

By sticking to a stable long-term plan, Intermedia has made a significant optimistic impression on each their enterprise and viewers.

Take a look at: Unified Communications Defined – Every little thing You Must Know to Get Began

8. Finest Hyperlink-Constructing: Orbit Media

Orbit Media, an internet design company from Chicago, ranks competitively regardless of being a small enterprise. How, you ask? Strategic hyperlink constructing.

Orbit Media developed a content material advertising technique that focuses on creating:

1. Excessive-quality content material
2. Significant relationships with content material advertising influencers

These two points work collectively to draw hyperlinks again to Orbit Media’s web site, permitting their content material to rank excessive and generate certified leads.

Every of Orbit Media’s weblog posts are properly designed, optimized for Search engine optimization, and have influencer quotes. When business influencers are featured in Orbit Media’s content material, they usually return the favor and ship backlinks to Orbit Media’s web site. With extra backlinks and area authority, Orbit Media’s content material reigns supreme on SERPs.

Take a look at: Homepage Finest Practices: 20 Issues to Add to Your Homepage Design (and 5 issues to take away)

9. Most Artistic: ConvertKit

As an e mail advertising platform, ConvertKit is aware of a factor or two about making connections. By specializing in the pursuits of their target market, they created a content material advertising technique that made a huge effect.

To attach with their preferrred buyer, ConvertKit developed a collection of “Creator Tales” to share the challenges, breakthroughs, and successes of on-line content material creators.

Picture Supply: ConvertKit

For a content material advertising technique to be nice, it wants so as to add priceless perception to the lives of its prospects. ConvertKit mixed creativity and worth to develop the perfect content material advertising technique for his or her enterprise.

Take a look at: Find out how to set your self up for avoiding burnout in 2023

10. Finest Leads: Tech Media Company

One in all Advertising Insider Group’s purchasers (sorry we are able to’t reveal their identify), a tech media company, knew that it took advertising experience to generate high quality leads. Inside lower than one yr of working with MIG, this consumer:

• Earned 200+ rating key phrases (100+ in Google’s high 20)
• Out-ranked 4 of their largest rivals in search visibility
• Gained 3x the quantity of inbound leads (from weblog posts)

After seeing an inflow of inbound leads, this consumer rapidly realized the facility of sharing high-quality weblog articles. By constantly posting content material optimized for conversion, this tech media firm turned product-page-visitors into first-time patrons.

[From: How a Tech Media Agency Earned 2-3X the Inbound Leads with MIG’s Content Services]

11. Finest General? Advertising Insider Group

We’ll go away that call as much as you. We’re content material advertising specialists, in any case.

At MIG, we all know our beneficial method to content material advertising works as a result of we stroll the stroll. It’s laborious to generate site visitors and rank with out spending, however with years of trial and error, we’ve developed a plan that generates outcomes. We see practically one million guests yearly and all our leads comes straight from the natural search outcomes our content material delivers.

The important thing to creating the perfect content material advertising technique is constructing your high-quality content material arsenal. Success doesn’t occur in a single day, however by constantly creating content material that gives worth to your viewers, it’s solely a matter of time earlier than the rankings begin rolling in.

Supply: Google

Whenever you reply the questions of your readers by way of content material, like weblog posts, you may compete with big-budget rivals, even for those who don’t have one your self. Right here’s the numbers:

• MIG ranks within the high 100 search outcomes for 23,305 key phrases
• We rank within the high 3 for 577 key phrases
• We rank within the high 10 for 1,451 key phrases

When your content material ranks, your natural search site visitors grows and generates certified leads. Our key phrase rankings grew our search site visitors by 6x in simply 3 years, and earned us about 100,000 site-visitors per thirty days. I’d say these numbers deserve a content material advertising award!

[From: Taking Our Own Medicine: Our Strategic Approach to Generating More Organic Traffic]

Take a look at: The Final Content material Advertising Technique Template

Do You Need To Win Finest Content material Advertising?

One of the best content material advertising methods concentrate on sharing a excessive quantity of significant content material constantly. Whenever you decide to content material advertising finest practices long-term, you’re assured to see outcomes.

Undecided the place to start out? Advertising Insider Group may also help. Our crew of specialists is aware of what it takes to your firm to win finest content material advertising. Get began right this moment by testing our weekly weblog content material service, or schedule a free session now to study extra!