Versium Releases Free File Hasher Instrument to Guarantee Privateness of First-Occasion Knowledge for Advertisers

Open supply instrument supplies privacy-forward strategy to collaborating with companions

REDMOND, Wash. — As a part of its rising open supply initiative to equip the event and information group with useful information toolsets, Versium, a number one information expertise firm, at the moment introduced it has launched File Hasher – a free instrument that hashes and saves first-party information to make sure privateness when working with third-party distributors. Versium’s File Hasher is a privacy-forward strategy to working with buyer information that optimizes for id decision – each inside and outside of information clear rooms.

Knowledge clear rooms have materialized as an answer amid tighter information privateness rules, the place mixture information from walled gardens or different distributors is mixed with first-party information from advertisers to glean insights about advert efficiency. Nonetheless, information clear rooms might be price prohibitive, and there may be at present no straightforward or safe manner for advertisers to share information with third events who aren’t leveraging the expertise but. If an advertiser needs to add goal audiences to an information augmentation platform, they’ve to decide on between sending uncooked information or not sending it in any respect.

Versium’s File Hasher is a free instrument that performs primary information hygiene after which hashes a file. First-party information components that require a further layer of safety – corresponding to electronic mail addresses, names, cellphone numbers and extra – are then hashed and might be shared while not having to undergo an information clear room. File Hasher runs in an online browser like Chrome, Safari, Edge and Courageous, 100% offline and and not using a community connection. As an additional benefit, hashed information can be utilized in information clear rooms for walled gardens like Google and Meta.

“The emergence of privateness rules has led to growing issues in regards to the safety of transferring and sharing first-party information,” mentioned Kevin Marcus, CTO, Versium. “Versium’s File Hasher simply standardizes and hashes a file in your laptop and saves the output for use by any variety of third events, so PII by no means leaves the consumer. With this hashed information, advertisers can leverage viewers matching with any variety of distributors to grasp how their campaigns are performing. When the seller additionally makes use of File Hasher, the matching is constant as a result of standardization in cleaning, which higher helps constant matching from supplier to supplier.”

Versium’s suite of options powered by its id decision and insights engine can be suitable with the hashed output from File Hasher. Advertisers can leverage Versium REACH to match hashed fields different suppliers are unable to deal with and match – corresponding to tackle, cellphone quantity and extra. File Hasher mixed with Versium REACH is optimized for matching hashed information to create straightforward id graph traversals.

Versium empowers companies with the information instruments and insights they should win clients. Its proprietary id graph and information expertise platform assist entrepreneurs higher establish, perceive and attain their perfect buyer, each time. To entry these new open supply instruments, go to Versium’s Open Supply hub.

About Versium

Versium is an information expertise firm that permits B2B and B2C entrepreneurs to higher establish, perceive and attain their perfect prospects throughout a number of digital contact factors and advertising channels. Versium’s industry-leading id decision and insights engine powers a collection of options that assist entrepreneurs vastly enhance their attain by as a lot as 5X. Versium’s proprietary information belongings embrace over 2 billion contact factors and over 2 trillion insights attributes, creating the {industry}’s richest B2B2C id graph and information expertise platform that empowers entrepreneurs to win clients. For extra info, please go to https://versium.com.