Google rolled out new website names, favicon and sponsored label on desktop search


Google has rolled out the positioning names, up to date favicons, and sponsored labels on desktop search after launching this on cell search final October. Google has been testing the desktop model since final November, and now it’s formally stay each on desktop and cell search.

What it seems like. Here’s a screenshot of the brand new Sitename and up to date favicon in desktop search – word, the previous interface simply had the URL, not the positioning identify or the favicon:

Google Sitename Favicon Desktop 721x600

Right here is the “sponsored” label that replaces the “advert” label:

Google Sponsored Label Desktop 800x480

Controlling website names. Google again in October defined that Google Search makes use of plenty of methods to determine the positioning identify for the search consequence. However if you’d like, you should utilize structured knowledge on your private home web page to speak to Google what the positioning identify needs to be to your website. Google has particular documentation on this new Website identify structured knowledge obtainable over right here.

Upgrading the favicon. Google additionally really helpful revisiting the documentation for favicons for the newest greatest practices. Google is now additionally suggesting you present an icon that’s at the least 48 pixels and follows the present favicon pointers.

Advertisements. That is additionally rolled out to the Google search adverts on desktop, so the scale of the positioning identify, favicons, and likewise the advert label can be extra outstanding in cell search. In truth, Google rolled out the “Sponsored” label in cell search final October and at the moment on desktop, formally changing the “Advertisements” label from January 2020.

Why the change. Google final October mentioned the distinction is to assist present “much more details about the websites that you simply see so you’ll be able to really feel assured concerning the web sites you go to.” Right here is extra from Google on these modifications:

Why we care. With any change to Google Search and the design of the search outcomes, searchers could click on in a different way. So monitor your click-through price in Google Search Console and see if you must make modifications to your website identify and/or favicon to make any enhancements to your click-through price from Google Search.

This modification went stay on cell months in the past, however there’s a chance that it could actually impression desktop search in a different way.



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