VCCP London wins Girlguiding and goes all-out for a reboot

Appropriately sufficient for Worldwide Ladies’s Day, VCCP has introduced that it has gained the Lady Guides artistic account, with a short to work with branding company Landor and Fitch to problem outdated perceptions of the 113-year-old model.

Guides, Brownies, Rangers and Rainbows at the moment are all about journey, exploration and curiosity. The marketing campaign’s goal is to herald sponsorship, volunteers and funding, with assist from a complete rebrand and a movie by VCCP.

Amanda Azeez, director of communications, advertising and marketing & fundraising, Girlguiding, stated: “To allow us to proceed in our mission and attain much more women and volunteers, we wanted to have a look at how we’ve developed over this time and deal with outdated perceptions holding us again. Working intently with Landor & Fitch, Seven Communications and VCCP, we’re excited to relaunch on Worldwide Ladies’s Day as a part of our continued drive to encourage all women that they’ll do something.”

It’s not for everybody, however this makes being a Information, Ranger, Rainbow or Brownie seem like a variety of enjoyable and creates a way of FOMO for any women who is likely to be left behind.

MAA artistic scale: 5