The Pace of Tradition Podcast: Milwaukee Bucks

After successful the 2021 NBA championship, the Milwaukee Bucks turned a basketball sensation with its main star, Giannis Antetokounmpo. Nevertheless, in 2012, the staff had no established model story or advertising and marketing staff. Enter Dustin Godsey, the primary advertising and marketing rent on the group.

On this episode of the Pace of Tradition podcast, Suzy founder and CEO Matt Britton sits down with Godsey, chief advertising and marketing officer on the Milwaukee Bucks to debate how the Milwaukee Bucks constructed a championship tradition and mentality that led the staff to the 2021 NBA triumph and helped develop a profitable, world model.

When you consider what we’re as a model, we’re a championship tradition.

—Dustin Godsey, CMO, Milwaukee Bucks

Initially, Godsey wished to be an NBA participant however determined to check journalism on the College of Iowa. His advertising and marketing expertise started in minor-league baseball with the Cedar Rapids Kernels and the Iowa Cubs. In 2008, Godsey took on the function of regional advertising and marketing director at World Spectrum (now Spectra), shifting to Comcast Spectacor because the director of selling.

Godsey was employed in 2012 because the director of selling providers on the Milwaukee Bucks, turning into the staff’s first advertising and marketing worker. He was promoted to vice chairman of selling, then chief advertising and marketing officer. Consequently, Godsey has grow to be a profitable supervisor and chief of an ever-growing and altering staff of selling and PR professionals. He was additionally named Enterprise Insider’s 2022 Revolutionary CMO of the Yr.

Stream the brand new episode beneath, pay attention and subscribe on Apple Podcasts or discover it on Spotify.

Study extra in regards to the Milwaukee Bucks’ model story and journey to turning into NBA champions by testing the important thing takeaways of this episode beneath.

Key Takeaways:

• 02:14 – 04:19 – An NBA Dream Story – In 2012, Godsey had a purpose to steer the advertising and marketing division of an NBA staff, and he achieved it by turning into the primary advertising and marketing rent for the Milwaukee Bucks. The staff was coping with vital challenges throughout that interval. Nonetheless, Dustin and his staff labored arduous and persevered, which led to the creation of a thriving NBA staff.
• 04:19 – 06:03 – The Championship Tradition – In 2014, when the Milwaukee Bucks noticed new possession take over, the group’s model id was redefined to create a championship tradition. Each staff member embraced this imaginative and prescient, and it turned the cornerstone of their efforts and mentality. With a shared purpose of successful a championship and establishing themselves as a championship group in Milwaukee, the staff’s inner groups aligned and labored collectively in the direction of this goal.
• 06:03 – 09:48 – Constructing a Successful NBA Model – Making a profitable Bucks model story began by aligning all digital platforms, direct advertising and marketing channels, databases, and electronic mail advertising and marketing efforts and bringing them beneath one roof. Godsey and his staff additionally give attention to offering world-class expertise and worth to its followers.
• 12:25 – 14:55 – The “Greek Freak” – Among the best Milwaukee Bucks’ acquisitions was bringing on famous person Giannis Antetokounmpo, which had an ideal affect on and off the court docket. From a advertising and marketing perspective, Antetokounmpo is a hardworking participant with a successful mentality, which aligns with the Bucks’ model story. His spectacular background and character permit the staff to inform his story authentically and positively attraction to each particular person.
• 14:55 – 19:32 – Discovering the Proper Companions – From an organizational and market perspective, the Milwaukee Bucks is a small staff that prioritizes its model tradition and chooses its companions correctly. For Dustin, a partnership is about aligning the targets and values of each events, working collectively, and striving to create genuine tales between them and their companions.
• 20:46 – 25:34 – Bucks’ 2023 Developments and Innovation – On the expertise facet, Dustin works on the Bucks cell app to supply a holistic 360 expertise for followers. From the advertising and marketing outlook, the app collects precious first-party information that the analytics and insights staff can use to reinforce the followers’ experiences. Moreover, the model is launching a personal label retail line to inform its model story and have interaction world audiences.