BBH notches Premier League win – some attention-grabbing points down the road

BBH might be having its greatest interval for the reason that halcyon days of messrs Bartle Bogle and Hegarty and the London company has pipped Havas, Pablo and Wieden+Kennedy to the Premier League account, previously dealt with by FCB Inferno.

The Premier League is such a mighty industrial engine today that you just may marvel why it wants an company and what it needs it to do.

Premier League chief industrial officer, Will Brass says: “After a aggressive pitch course of, we’re delighted to have appointed BBH, an company with a robust observe file of delivering participating, modern work alongside main manufacturers and family names.

“We stay up for working with them throughout an thrilling vary of campaigns and initiatives, serving to to advertise the League’s off-pitch work.”

Off-pitch work primarily means a variety of partly charitable actions designed to make the League appears much less like a set of moneybags and extra like society benefactors. There could also be some extra attention-grabbing challenges on the horizon although: Abu Dhabi-owned League champs Manchester Metropolis have been accused by the PL (and most of its member golf equipment) of breaking 114 laws, largely to do with so-called Monetary Truthful Play whereas Newcastle proprietor the Saudi PIF funding fund has admitted in a US courtroom case that it’s managed by the Saudi authorities not that lengthy after persuading the PL that it wasn’t. Qatari “pursuits” are additionally mentioned to be eager about shopping for Manchester United.