British Fuel and The Cash Saving Engineers

Power firm British Fuel has launched a brand new platform to assist clients lower your expenses.

The marketing campaign has been launched amid the sky-high invoice disaster that’s at the moment hitting the nation.

Highlighting the 7,500 engineers they make use of, dubbed the ‘Cash Saving Engineers’, the marketing campaign goals to point out customers the totally different services and products they’ll use to assist them lower your expenses.

Created by The&Partnership the advert locations the engineers on the coronary heart of the marketing campaign, showcasing the assorted choices clients can undertake to assist lower your expenses in the long term. Whether or not that’s a brand new, extra cost-efficient boiler or by utilizing their free financial savings calculator.

Andy Freeman, Advertising and marketing Director, British Fuel says: “Our professional engineers know the nation’s houses like nobody else. They’ve the expertise, abilities and tech to assist save our clients cash which, proper now, is extra vital than ever. Placing them on the entrance and centre of the work, and capturing their constructive and proactive perspective, have been priorities for us on this marketing campaign.”

Toby Allen, Government Inventive Director, The&Partnership says: “Different manufacturers need to invent cash saving characters. British Fuel has 7,500 actual engineers serving to folks lower your expenses on daily basis. We needed to match their constructive motion with constructive power. Vibrant and daring visuals designed to face out within the greyest of months. Cash Saving Engineers goals to galvanise the general public and decide to a sustained effort to deliver down payments on a nationwide scale. The engineers themselves embody British Fuel’ proactive spirit and dedication to serving to right this moment and altering tomorrow.”