MAA Advert of the Week: Liquid Gold’s ‘Your Grandma’s Vitality’

Why is company creativity so moribund? There are exceptions in fact, within the UK Unusual has made main waves on the again of it, Mom ploughs its personal distinctive furrow and Richard Brim at adam&eveDDB usually reminds us of what the most effective advertisements was like.

However a sort of group assume appears to have descended on advertisers and companies within the UK and US. Everybody’s so afraid of offending anybody that nothing a lot occurs. Humour, for instance, typically is dependent upon a sufferer and we are able to’t have that.

There was an attention-grabbing piece in Marketing campaign the opposite day by a inventive saying that each one advertisements as of late appeared to be about “moments.” As if the opposite 170,000-odd phrases within the English language didn’t exist. Perhaps, like IBM within the days of yore, you by no means get fired for banking on a second.

A few of the bolder efforts, as uncommon as hen’s tooth throughout the piece, come from in-house groups. As right here with ‘Your Grandma’s Vitality’ from Liquid Gold (it’s about their iced tea.)

Not excellent, arguably goes on too lengthy nevertheless it’s enjoyable and it’ll actually be observed.

(Memo to all these “strategists” – this stuff assist.)