Toblerone removes Matterhorn mountain from packaging as a consequence of Swissness Act

Mondelēz disclosed final yr that it deliberate to maneuver some Toblerone manufacturing to the Slovakian capital of Bratislava. The corporate is altering the packaging design to depict a extra generic mountain moderately than the well-known Matterhorn, the newspaper reported.

“The packaging redesign introduces a modernized and streamlined mountain brand that aligns with the geometric and triangular aesthetic,” a Mondelēz spokesperson advised Aargauer Zeitung. Toblerone packaging will now learn “established in Switzerland,” moderately than “of Switzerland.”

Below Switzerland’s Swissness Act, handed in 2017, nationwide symbols and Swiss crosses will not be permitted on the packaging of merchandise that don’t meet Swissness standards.